Credspark
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Lev Kaye

Founder + CEO
CredSpark

Meet Lev Kaye

On founding Credspark

The power of a question…With a long career in education and testing, Lev Kaye saw firsthand the inherent engagement power of learning, assessment, and discovery. He recognized that a simple question—What don’t I know?—could engage people, motivate them to act, and generate valuable user data along the way.

In 2013, Lev recognized an opportunity to fuse the engagement & data-producing abilities of learning with media, marketing content, and advertising. And from that insight, CredSpark was born. Lev formed a broad-based team from the worlds of education, technology, marketing, & media and built a platform that uses assessment & learning techniques to drive deeper engagement with content and generate high-value, actionable data through that engagement.

CredSpark works with clients in publishing, media, technology, healthcare, training & learning, travel, & more. The platform has grown to include a sophisticated set of features, assessment technologies, and data generation tools. In addition, the company is recognized leader in applying artificial intelligence (AI) to audience development & engagement.

Today, clients use the CredSpark platform for lead generation & qualification, product discovery, market research, customer demographics & psychographics, as a premium advertising vehicle, and more.

Professional History

Background

Before launching CredSpark, Lev held executive roles in education technology, publishing and related services including K-12, post-secondary and consumer-driven educational services. He also has experience working for a variety of tech companies including startups, mid-size and Fortune 100 firms.

Past gigs

Chief Product Officer/SVP
The Princeton Review
Chief Operating Officer
Teachscape
Managing Director
Wellspring Camps
General Manager
Kaplan
Director, Product Development
Reuters America
Director, Interactive Marketing
Ameritech

Education

Harvard Business School
MBA, General Management
Grinnell College
BA, History

Interviews + media appearances

Trending in education
Lev Kaye is interviewed by Trending in Education host, Mike Palmer. The topic is “The Crisis of Trust.” They discuss recent data privacy scandals, its impact on public trust in media, and how learning concepts could be leveraged to help solve the issue & provide a better experience for users. Listen to Podcast
Adweek
How AI Transforms Content Marketing: A Practical Approach is an Adweek-hosted webinar where Lev Kaye walks you through how AI can be leveraged to hyper-personalize your content and drive better engagement and business results. And it’s more affordable than you think. Download Presentation | Download Audio
Niche
How AI Transforms Content Marketing: A Practical Approach is an Niche Media-hosted webinar, Lev Kaye and Jason Ward from CredSpark client, Ensemble IQ show you how publishing companies are using CredSpark quizzes to increase readership engagement, as well as create lucrative advertising opportunities. Watch Webinar
Forbes
In 5 Essentials That Earn While Educating Others, CredSpark client & Forbes contributor, Kathy Caprino outlines strategies that leverage learning & education to build your personal brand, grow your business, and provide value for your audience. Read Article
Entrepreneur
In Why You Should Ditch The Webinar & Start Quizzing Your Audience, Lev Kaye outlines how the interactivity and data producing traits of quizzes can amplify your audience’s engagement with your content and produce better results than traditional webinars. Read Article
Publishing executive
In The Power of Quizzes To Monetize Online Content, Lev Kaye highlights ways that quizzes can go much further than just amplifying engagement with your content. They can actually be developed to be direct sources of revenue for your website or publication. Read Article

Events + public speaking engagements

Audience intelligentsia
Audience Intelligentsia is a conference in New York City, hosted by CredSpark and Tyton Partners. Industry leaders in media, marketing, data, & learning discussed how to fuse learning & education with media & marketing to drive better audience experiences, as well as business results. We were joined by The New York Times, The Economist, Nielsen, as well as top education and private capital firms. audintel.org

Gallery

Lev On Social