The power of a question…With a long career in education and testing, Lev Kaye saw firsthand the inherent engagement power of learning, assessment, and discovery. He recognized that a simple question—What don’t I know?—could engage people, motivate them to act, and generate valuable user data along the way.
In 2013, Lev recognized an opportunity to fuse the engagement & data-producing abilities of learning with media, marketing content, and advertising. And from that insight, CredSpark was born. Lev formed a broad-based team from the worlds of education, technology, marketing, & media and built a platform that uses assessment & learning techniques to drive deeper engagement with content and generate high-value, actionable data through that engagement.
CredSpark works with clients in publishing, media, technology, healthcare, training & learning, travel, & more. The platform has grown to include a sophisticated set of features, assessment technologies, and data generation tools. In addition, the company is recognized leader in applying artificial intelligence (AI) to audience development & engagement.
Today, clients use the CredSpark platform for lead generation & qualification, product discovery, market research, customer demographics & psychographics, as a premium advertising vehicle, and more.
Before launching CredSpark, Lev held executive roles in education technology, publishing and related services including K-12, post-secondary and consumer-driven educational services. He also has experience working for a variety of tech companies including startups, mid-size and Fortune 100 firms.