In the rush to drive more audience engagement, are you forgetting that your sponsors and advertisers are an audience too? Here's how to deepen engagement with them and drive real value for you both.
Savvy marketers are now leveraging new engagement features to turn their narrative content into interactive discovery experiences and collecting actionable data and highly qualified leads in the process.
We just got back from the Business & Information Media Summit (BIMS) and we saw something we hadn't seen in a while: Optimism. Media & Publishing is turning a corner. Here's how...
How can making your content more interactive improve audience engagement, deliver audience data & insights, and dramatically improve your content marketing ROI? Well, forward-looking companies are doing just that.
People trust less and less in the media, institutions, & the government. Lev Kaye, CredSpark's CEO was interviewed on the topic by the podcast, Trending in Education. Can deeper audience engagement rebuild trust? Let's listen and find out.
The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...
The publishing industry has taken a beating of late. But there's one segment that's beaten the odds. And there's a way they might just build the future of the industry.
Publishers and media companies have a big problem: Digital advertising is too cheap. So what caused it? And what can be done about it?
Influencer marketing is growing rapidly and clearly hitting a tipping point. But is its future growth and success being held hostage? What will free it? Audience data holds the key.
How much more might you enjoy Netflix (or any streaming or shopping service) if they took a moment to ask you some direct questions?
