Demographic data and purchase history are not enough. Socrates understood the power of a question. You should too. Make sure you're leveraging the opportunities of querying your audience, and let them tell you their story.
We just got back from the Business & Information Media Summit (BIMS) and we saw something we hadn't seen in a while: Optimism. Media & Publishing is turning a corner. Here's how...
How can making your content more interactive improve audience engagement, deliver audience data & insights, and dramatically improve your content marketing ROI? Well, forward-looking companies are doing just that.
The publishing industry has taken a beating of late. But there's one segment that's beaten the odds. And there's a way they might just build the future of the industry.
Publishers and media companies have a big problem: Digital advertising is too cheap. So what caused it? And what can be done about it?
How much more might you enjoy Netflix (or any streaming or shopping service) if they took a moment to ask you some direct questions?
Marketers: It's time to ditch a marketing relic. Give your audience something far more engaging and powerful. "Sign up for our free webinar!" Do those six words make you feel excited? Intrigued? Doubtful. You probably feel some combination of bored, burdened and "Blech!" Why? Because like most people, you secretly ...
Your palms moisten with sweat. You cast furtive glances at others around you, to confirm you're not the only nervous one. The clock tells you it's almost 'go' time. Your heartbeat rises in your chest as you try to squelch a voice inside your head saying, "This could be baaaad..." ...
