CredSpark Blog

There are four major opportunities in which associations can leverage the power of personalization to drive real value for their membership by transforming how they view association services & benefits. Take a look...

Publishers and media companies have a big problem: Digital advertising is too cheap. So what caused it? And what can be done about it?

Gilbert Gottfried rose to become a successful comedian during the 1990’s, known for his tendency to get audiences’ attention through shockingly inappropriate jokes. Gottfried’s career recovered from an infamous joke he made in NYC about the 9/11 attacks--only two weeks after 9/11. But it did not ...

Recently I spent the weekend with a newly-single friend who, after 17 years of marriage, finds himself once again 'on the market'. Having not dated since the last century, he's getting a crash course in how much being single has changed, due to technology. If you've been 'off the market' ...

My extended family includes a few psychologists, from whom I've picked up a few nuggets on the human condition. One of them goes like this: "Depression is anger turned inward." OK, not the most uplifting way to start a blog post, but stay with me a second. What's interesting is ...

Part I: Media's Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific ...

Back in school, we spent our days listening to teachers. Now--consciously or not--we spend our days listening to brands. Is your brand just like that boring, ineffective teacher you used to have (and couldn't stand)? Here are 5 warning signs. Your Brand Lectures Endlessly. When Hollywood shows a terrible teacher, ...

College degrees that impress employers are harder than ever to obtain and afford. Could innovations in testing level the playing field? Flashback to America in the late 1950's: A grandchild of immigrants, raised by working class parents, is bright and motivated. He studies hard and earns good grades. Despite his ...

Marketers: It's time to ditch a marketing relic. Give your audience something far more engaging and powerful. "Sign up for our free webinar!" Do those six words make you feel excited? Intrigued? Doubtful. You probably feel some combination of bored, burdened and "Blech!" Why? Because like most people, you secretly ...

Delighted to be featured in Forbes.com this month, for my thoughts on how to create great content that teaches people. Can't re-post the article here yet, but here's the link. Hope you enjoy! - Lev