CredSpark Blog

Demographic data and purchase history are not enough. Socrates understood the power of a question. You should too. Make sure you're leveraging the opportunities of querying your audience, and let them tell you their story.

Do you think BIG Data is a BIG menace? Do you think it only applies to BIG companies? Well, read on. We may change a few of your perceptions.

We just got back from the Business & Information Media Summit (BIMS) and we saw something we hadn't seen in a while: Optimism. Media & Publishing is turning a corner. Here's how...

People trust less and less in the media, institutions, & the government. Lev Kaye, CredSpark's CEO was interviewed on the topic by the podcast, Trending in Education. Can deeper audience engagement rebuild trust? Let's listen and find out.

The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...

The publishing industry has taken a beating of late. But there's one segment that's beaten the odds. And there's a way they might just build the future of the industry.

Gilbert Gottfried rose to become a successful comedian during the 1990’s, known for his tendency to get audiences’ attention through shockingly inappropriate jokes. Gottfried’s career recovered from an infamous joke he made in NYC about the 9/11 attacks--only two weeks after 9/11. But it did not ...