Yes, the pandemic created challenges for association and nonprofit events and conferences. But it also created opportunities...
Many associations and nonprofits are missing out on the Age of Engagement. What opportunities are your organization leaving on the table?
Lev Kaye, Founder + CEO of CredSpark recently spoke at DrupalCon Global 2020 about Personalization in the Age of the Individual [VIDEO]
How much more might you enjoy Netflix (or any streaming or shopping service) if they took a moment to ask you some direct questions?
Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...
In school, you always knew where you stood. But in the workforce, it's a lot less clear. As a student, your knowledge was checked on tests and quizzes multiple times per month, perhaps even a few times per week. You probably didn't love being tested; but along with grades, all ...
Part I: Media's Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific ...
Back in school, we spent our days listening to teachers. Now--consciously or not--we spend our days listening to brands. Is your brand just like that boring, ineffective teacher you used to have (and couldn't stand)? Here are 5 warning signs. Your Brand Lectures Endlessly. When Hollywood shows a terrible teacher, ...
College degrees that impress employers are harder than ever to obtain and afford. Could innovations in testing level the playing field? Flashback to America in the late 1950's: A grandchild of immigrants, raised by working class parents, is bright and motivated. He studies hard and earns good grades. Despite his ...
Marketers: It's time to ditch a marketing relic. Give your audience something far more engaging and powerful. "Sign up for our free webinar!" Do those six words make you feel excited? Intrigued? Doubtful. You probably feel some combination of bored, burdened and "Blech!" Why? Because like most people, you secretly ...
