In the thick of the pandemic, most people and organizations are struggling and questioning everything. Ironically, asking questions may light the way forward.
There's nothing more powerful than a personal conversation. But how can you leverage that experience in marketing...at scale?
We just got back from the Business & Information Media Summit (BIMS) and we saw something we hadn't seen in a while: Optimism. Media & Publishing is turning a corner. Here's how...
How can making your content more interactive improve audience engagement, deliver audience data & insights, and dramatically improve your content marketing ROI? Well, forward-looking companies are doing just that.
People trust less and less in the media, institutions, & the government. Lev Kaye, CredSpark's CEO was interviewed on the topic by the podcast, Trending in Education. Can deeper audience engagement rebuild trust? Let's listen and find out.
The publishing industry has taken a beating of late. But there's one segment that's beaten the odds. And there's a way they might just build the future of the industry.
Publishers and media companies have a big problem: Digital advertising is too cheap. So what caused it? And what can be done about it?
How much more might you enjoy Netflix (or any streaming or shopping service) if they took a moment to ask you some direct questions?
Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...
Delighted to be featured in Forbes.com this month, for my thoughts on how to create great content that teaches people. Can't re-post the article here yet, but here's the link
. Hope you enjoy! - Lev