Next year, the digital advertising world will be completely upended by the move away from 3rd party cookies. Are you ready for the privacy-first driven audience engagement?
For media firms, publishers, marketers and associations, there’s now a party you can’t skip - it’s called the First Party.
Recently I spent the weekend with a newly-single friend who, after 17 years of marriage, finds himself once again 'on the market'. Having not dated since the last century, he's getting a crash course in how much being single has changed, due to technology. If you've been 'off the market' ...
Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...
Part I: Media's Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific ...
Delighted to be featured in Forbes.com this month, for my thoughts on how to create great content that teaches people. Can't re-post the article here yet, but
here's the link. Hope you enjoy! - Lev
