Savvy marketers are now leveraging new engagement features to turn their narrative content into interactive discovery experiences and collecting actionable data and highly qualified leads in the process.
Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...
In school, you always knew where you stood. But in the workforce, it's a lot less clear. As a student, your knowledge was checked on tests and quizzes multiple times per month, perhaps even a few times per week. You probably didn't love being tested; but along with grades, all ...