March 23, 2017 -

Media lost on Breadth. They can still win on Depth, if they act like teachers.

Advertising, Assessment, Audience Engagement, Audience Insights, Branding, Brands, Content, Content Marketing, CredSpark, Education, Facebook, Google, Learning, Learning Platforms, Lev Kaye, Marketing, Media Companies Publishing, Teachers / Media & Publishing

Part I: Media’s Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific …