How do you help a sponsor raise awareness about a new product offering? JCK offered Brite.Co a hybrid quiz/market research/lead qualification engagement, inviting their audience of jewelry professionals to engage with fun, industry-relevant content while also collecting data on that audience’s needs.
Incentives can help improve lead capture rates: what can you offer your audience in exchange for their time and information? Hint: It doesn’t have to be diamonds: just something your audience sees as of value to them.
BriteCo brings fine jewelry and watch insurance into the digital age to make getting an insurance policy faster, easier and more affordable than ever before.