Client
Business Travel News is a division of Northstar Travel Media, the largest B2B travel media and events business in the world.
Objective
To create a branded, custom data product that allows corporate travel managers to benchmark their employees’ travel satisfaction against other enterprises and pinpoint areas of need.
Example
Content Type
Custom Survey (with custom scoring/indexing)
Why This Works
This is an example of how CredSpark can customize its software to help a client create a data-driven product. The scoring/indexing algorithm is unique, proprietary and owned by Northstar. The survey questions are evergreen and can be distributed annually, then summarized in a report made available to Northstar clients (and sponsored by an advertiser.)
