Business Travel News is a division of Northstar Travel Media, the largest B2B travel media and events business in the world.


To create a branded, custom data product that allows corporate travel managers to benchmark their employees’ travel satisfaction against other enterprises and pinpoint areas of need.


Content Type

Custom Survey (with custom scoring/indexing)

Why This Works

This is an example of how CredSpark can customize its software to help a client create a data-driven product.  The scoring/indexing algorithm is unique, proprietary and owned by Northstar.  The survey questions are evergreen and can be distributed annually, then summarized in a report made available to Northstar clients (and sponsored by an advertiser.)