Client

Reed Exhibitions, one of the largest events and exhibitions companies in the world.

Objective

To boost attendee engagement and registration for INTERPHEX, Reed Exhibitions’ large pharmaceutical production conference.

Technology

This solution uses Natural Language Generation, a branch of Artificial Intelligence, to turn user-supplied data (interests, organizational needs) into a personalized recommendation that reads as if written by a human.

Example

Content Type

Custom Solution

Why This Works

This engages attendees around their understanding of industry trends, then proceeds to find out about their role, organization and interests. It then combines both types of data to deliver a uniquely personal set of recommendations and reasons to attend the show.

People completing the quiz receive recommendations on which Sessions, Exhibitors, and Products at Petfood Forum are tailored just for them, based upon their answers to the quiz. They can print this personalized letter and submit it for approval to attend the conference.