There’s enormous potential in capturing and understanding the data that reflects the diversity of an audience. CredSpark works with agencies and media firms to do just that. We transform your client content into data-generating audience engagement experiences; then, we help you capitalize on that data by uncovering actionable insights and opportunities.
Many brands focus on reach; but they often overlook the immense opportunities gained by deepening the relationship you have with your existing audience. CredSpark can help you do both, unlocking data and insights that drive significant revenue and engagement growth.
CredSpark can transform your client content into interactive experiences or even audience conversations. Our interaction-based experiences enable audiences to dive deeper into content and gain more value from it. Simultaneously, you and your clients gain insights into what they understand, don’t know, need, and want regarding client products and services. It’s a powerful combination.
You’re busy creating content to support a variety of topics and products for a diverse audience. CredSpark’s personalization features enable you to surface the right content to the right individuals at the right time, based on their needs, interests, and goals. It’s a proven way to deliver tangible value and compel an audience to take the actions you want.
CredSpark leverages the power of learning, discovery, and curiosity to engage more deeply with client audiences and in the process, generate a torrent of data to help you better understand that audience and their relationship with client’s brand. We help you answer questions like:
CredSpark’s interactive content capabilities helps you move beyond the traditional measures of clicks, page views, and shares. We help you turn content into data-generating, interactive experiences where you’re assessing your audience’s engagement, knowledge, and interest—just like a conversation. These interactions engage, but also provide you with invaluable data about your audience, helping you make more informed decisions on content or product development and provide real value.
Agencies and brands use CredSpark to create personalized, custom experiences for each of audience member. Start by asking questions about interests, knowledge, and needs. CredSpark’s AI-driven personalization engine processes that information and creates a customized experience for each person, matching them with the content assets that best meet their needs and best support client business objectives.
Many CredSpark clients find personalization is transformative for their business, shattering their metrics for content consumption, time on site, page views, and more. You’re providing relevance and tangible value for your audience, and you’ll see that impact on client KPIs.
Text, video, audio, imagery—each individual member of your audience will find themselves in an immersive content experience around your client brands, tailored to their particular interests. It’s a compelling user experience that your audience can’t do without.