Media + Publishing

Want to see how audience data and engagement can transform your media business?
Your audience is more than a set of eyeballs.

Every single member of your audience has unique interests, knowledge, needs, triggers, and aspirations. So, why doesn’t your audience data reflect that?

There’s enormous potential in capturing and understanding the data that reflects the diversity of your audience. CredSpark works with media and publishing companies to do just that. We transform your content into data-generating audience engagement experiences; then, we help you capitalize on that data by uncovering actionable insights and opportunities.

Develop a deeper relationship with your audience.
Achieve audience growth and depth.

Many media and publishing companies focus on audience growth, but often overlook the immense opportunities gained by deepening the relationship with your existing audience. CredSpark can help you do both, unlocking data and insights that drive significant revenue and engagement growth.

Drive engagement that drives insights.

CredSpark helps transform content into interactive experiences or even conversations with your audience. Our interaction-based experiences enable your audience to dive deeper into your content and gain more value from it. Simultaneously, you gain insights into what they understand, don’t know, need, and want. It’s a powerful combination.

Showcase your value through personalization.

You’re busy creating content across a variety of topics for a diverse audience. CredSpark’s personalization features enable you to surface the right content to the right individuals at the right time, based on their needs, interests, and goals. It’s a proven way to deliver tangible value and reduce audience churn.

Shift your brand from “broadcaster” to “teacher.”

An information business isn’t all that informative if it’s a one-way street.

CredSpark helps you transform your content into immersive, interactive audience experiences that spark engagement and deliver valuable insights. We leverage the power of learning, discovery, and curiosity to engage more deeply with your audience and in the process generate a torrent of data to help you better understand your audience and their relationship with your brand. We help you answer questions like:

  • Is your content being read and understood?
  • Is it what your audience wants or needs?
  • Does your audience engage with it?
  • Do they value it?
  • Are you missing something they want?
Start a conversation.

CredSpark’s interactive content capabilities help you move beyond the traditional measures of clicks, page views, and shares. We help you turn your content into data-generating, interactive experiences where you’re providing rich content and assessing your audience’s engagement, knowledge, and interest—just like a conversation. These interactions not only engage, but also provide media and publishing companies with invaluable data about your audience, helping you make more informed decisions on content development and provide tangible value for your audience.

Leverage personalization to customize your content to audience interests and needs.

Media and publishing companies also use CredSpark to create personalized, custom experiences for each audience member. Start by asking your audience questions about their interests, knowledge, and needs. CredSpark’s AI-driven personalization engine processes that information and creates a customized experience for each person, matching them with the content assets that best meet their needs.

Many CredSpark clients find personalization is transformative for their business, shattering their metrics for content consumption, time on site, page views, and more. You are providing relevance and tangible value for your audience, and you’ll see that impact in your KPIs.

Text, video, audio, imagery—each individual member of your audience will find themselves in an immersive content experience, tailored to their particular interests. How do you increase subscriptions and reduce churn? You create a compelling user experience that your audience can’t do without.

Data = Revenue
Create compelling, premium advertising offerings with your audience data.

Let’s face it, with social and search advertising taking the lion’s share of online advertising, eyeballs have become a commodity. Smart media and publishing enterprises are turning the game on its head by leveraging audience data and interactive content to create rich and valuable advertising experiences.

Clients use CredSpark to create sponsored, interactive content. Your audience interacts directly with advertiser content and in the process generates valuable first-party, consent-driven data for your sponsor. Forget eyeballs; your advertisers will get qualified leads and market intelligence that they can’t get anywhere else. It’s advertising that compels action. And for that, sponsors will pay a premium.

Case Study
Learn how Education Week generated nearly 10,000 new leads and 1.5 million audience data points for their sponsors—and improved the pricing power of their advertising offerings in the process.

CredSpark was integral to the success of The Traveller Happiness Index and worked with us to build the right connections and deliver accurate, credible results that have furthered BTN's position not only as a thought leader in our industry, but also as the provider of a new metric for benchmarking leading-edge corporate travel programs.

— Business Travel News, part of Northstar Travel Group

CredSpark's Thought Starter: Customize your experience based on your interests and needs.
How can audience data and engagement help you transform your media business?