MARKET RESEARCH

Transform sporadic market research into a perpetual insight-generating machine.

Get richer, more actionable data through research that actually engages your audience.

CredSpark interactions allow you to create compelling and immersive market research experiences that gather valuable insights and important context from your audience.

With CredSpark, you can take traditional survey questions and incorporate them into a guided “journey” that keeps your audience engaged and gets you the insights you need.

How can you leverage CredSpark’s market research features?

Transform boring, one-way surveys into data-generating, interactive engagement machines that encourage participants to continue answering questions through compelling experiences that make them an active part of the process.

Design custom research experiences that showcase the value of your audience data and burnish your brand across specific topic areas or industries.

Leverage the motivational techniques of gaming experiences and dramatically improve the engagement and completion rates of your survey efforts

Gain research ideas, insights, and strategies from CredSpark clients.

Global Gaming Expo helped their sponsor Vector Solutions generate sales qualified leads by combining knowledge-based and market research questions in one experience

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First Republic Bank developed a quiz to find out how much a specific consumer audience knows about personal finance while gathering high-quality leads for banking products.

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Credspark worked with eHealth to develop a hybrid quiz-survey that surfaced consumer intent by testing participants knowledge of changes in the health insurance market.

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Innovative features, Intuitive-to-use.

Create outstanding engagement while generating important data and insights with quizzes. With a wide range of interaction and question types, you can easily create an engaging, interactive experience for your audience that encourages them to continue forward and, if you want, provide detailed performance and comparison feedback. CredSpark quizzes are an easy and effective way to turn static content into something special that your audience will actually enjoy.

Get instant feedback and insights into audience opinion with clever, interactive polls. And with Credspark, you can literally create them in minutes.

Develop innovative and immersive survey experiences that deliver deep and actionable insights. Mix survey questions with other media to create compelling experiences and keep participants actively engaged throughout. And throw out the annual survey, because with CredSpark’s progressive profiling features, you can survey your audience with smaller, more manageable experiences over time. CredSpark surveys deliver rich, actionable data and insights because people actually enjoy taking them.

Get incredibly targeted and specific for each participant by leveraging CredSpark’s recommendation engine. As your audience answers questions, you can point them to specific topical content, additional questions, feedback opportunities, and more—all based on their question inputs.

Get deeper insights and actionable data by using CredSpark’s logic features when creating your research interactions. You can send participants down different and more personalized paths based on their responses to previous questions or have them skip past future questions that are no longer relevant based on their responses.

Leverage people’s innate desire to categorize and compare themselves. CredSpark outcome experiences send your research participants through an engaging interaction and based on their responses to questions, puts them into a predefined “category” or “bucket.” You can use this powerful feature to segment participants or put them into “communities” based on their interests, responses, needs, and more.

Take advantage of your participants’ competitive instincts and add game-like features to your market research content. Leverage scored quizzes and leaderboards to create a game interaction where participants can compete for high scores/performance while you collect valuable data and insights. And be prepared to be blown away by the engagement metrics.

Throw out that annual survey and leverage CredSpark’s progressive profiling to design compelling research experiences over time, across a customer lifecycle, or across specific milestones. You can create more “bite-sized” research interactions that quickly engage participants while gathering valuable data. Follow up with more interactions over time and you add depth, breadth, and value to your research data.

Watch how easy this is.

Casey, CredSpark’s Head of Content Services, shows you how to create engaging content with the platform’s intuitive features in these short explainer videos.

Surface actionable insights with powerful data and analytics features.

CredSpark’s Data Dashboard leverages powerful analytics features to put the data your interactive content experiences generate into a user-friendly context to easily surface important insights into your audience.

Compelling data visualization brings your data to life with easily understandable charts and graphics.

Understand what your audience knows and doesn’t know with insight-driving topic tagging and analysis. Use that info to inform follow up campaigns, pinpoint knowledge gaps, and more.

Leverage progressive profiling to gradually build audience data over time and over multiple CredSpark interactions

Seamlessly integrate CredSpark interaction data with your existing marketing and customer data bases to add depth and context to your audience profiles

Take your research data full circle with these powerful integrations.

Make the most of the data gathered in your interactions with CredSpark’s seamless integration with Omeda, the leading audience relationship management platform.

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Personalize and fine-tune the targeting of your follow up marketing campaigns, powered by data and insights from your CredSpark market research interactions

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Case Study

Experience how Business Travel News ingeniously used CredSpark to create a custom research index that’s now a trusted standard in the business travel industry

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The Latest Insight on Research

Audience Insights is CredSpark’s free digital magazine, filled with strategies, insights, case studies, and real-world examples on the future of engagement, market research, data, privacy, & more.

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CredSpark was integral to the success of The Traveller Happiness Index and worked with us to build the right connections and deliver accurate, credible results that have furthered BTN’s position not only as a thought leader in our industry, but also as the provider of a new metric for benchmarking leading-edge corporate travel programs

— Business Travel News

Let's start a partnership.

Get in touch and let’s set up a brainstorm session and demo to explore how your organization can leverage CredSpark.