May 8, 2023 |
Dear media kits: you’re the problem. Read the top 5 frustrations about media kits and what to do about it.
Audience Insights :
The CredSpark Blog
Stories on:
Tag: Publishing
February 9, 2023 |
You have, on average, approximately 30 seconds to capture the attention of—and convey all event information to—prospective attendees. Overcome the paradox of choice by surfacing relevance for prospective event attendees.
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February 7, 2023 |
Let's unpack the three biggest imperatives for content creators, none of which ChatGPT solves.
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October 20, 2022 |
Here are a few insights that you can incorporate into your content creation process to dramatically improve your attention metrics.
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November 11, 2021 |
Cookie Monster had a different type of cookie in mind. In reality, the reverse of his quote is more true in today’s advertising and media markets. “That what wrong with media today. All they have is cookies, cookies, cookies. They never have questions!”
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March 12, 2021 |
What does it take to motivate an audience? How can you leverage motivational dynamics to supercharge audience engagement? Let's find out...
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April 6, 2020 |
In the thick of the pandemic, most people and organizations are struggling and questioning everything. Ironically, asking questions may light the way forward.
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February 1, 2020 |
In the rush to drive more audience engagement, are you forgetting that your sponsors and advertisers are an audience too? Here's how to deepen engagement with them and drive real value for you both.
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March 14, 2018 |
The publishing industry has taken a beating of late. But there's one segment that's beaten the odds. And there's a way they might just build the future of the industry.
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August 1, 2017 |
Recently I spent the weekend with a newly-single friend who, after 17 years of marriage, finds himself once again 'on the market'. Having not dated since the last century, he's getting a crash course in how much being single has changed, due to technology. If you've been 'off the market' ...
