Create outstanding engagement while generating important data and insights with quizzes. With a wide range of interaction and question types, you can easily create an engaging, interactive experience for your audience that encourages them to continue forward and, if you want, provide detailed performance and comparison feedback. CredSpark quizzes are an easy and effective way to turn static content into something special that your audience will actually enjoy while you get valuable insights into their needs, purchase intent, opinions, topical knowledge, and more.

Get instant feedback and insights into audience opinion with clever, interactive polls. And with Credspark, you can literally create them in minutes.

Develop innovative and immersive survey experiences that deliver deep and actionable insights. Mix survey questions with other media to create compelling experiences and keep participants actively engaged throughout. And with CredSpark’s progressive profiling features, you can survey your audience with smaller, more manageable experiences over time. CredSpark surveys deliver rich, actionable data and insights on your audience because people actually enjoy taking them.

Get incredibly targeted and specific for each individual prospective event attendee by leveraging CredSpark’s recommendation engine. As your audience answers questions, you can point them to specific topical content, products & services, event sessions, education offerings, exhibitors & sponsors, and more—all based on their needs and interests.

Get deeper insights and actionable data by using CredSpark’s logic features when creating your audience interactions. You can send participants down different and more personalized paths based on their responses to previous questions or have them skip past future questions that are no longer relevant based on their responses.

Leverage people’s innate desire to categorize and compare themselves. CredSpark outcome experiences send your audience through an engaging interaction and based on their responses to questions, puts them into a predefined “category” or “bucket.” You can go fun and frivolous (Think: What Britney Spears song best defines my life?“) or use this powerful feature to segment audiences or put them into “communities” based on their interests or preferences.

Take advantage of your participants’ competitive instincts and add game-like features to your CredSpark experiences. Leverage scored quizzes and leaderboards to create a game interaction where participants can compete for high scores/performance while you collect valuable data and insights. It’s also a great tool for event contests, promotions, offers, and more. And be prepared to be blown away by the engagement metrics.

Leverage CredSpark’s progressive profiling to design compelling audience experiences over time, across a customer lifecycle, or across specific milestones. You can create more “bite-sized” interactions that quickly engage participants while gathering valuable data and insights. Follow up with more interactions over time and you add depth, breadth, and value to your audience data and then use that info to better inform follow up sales outreach efforts.