EVENTS

Personalize your events and watch engagement soar.

Take your event marketing and engagement to the next level.

CredSpark interactive content experiences can help you maximize engagement
with your events, conferences, and exhibitions—amplifying your impact on
registrations, content interactions, connections with exhibitors and sponsors,
and much more.

How can you leverage CredSpark’s event engagement features?

Turn your static conference agenda into a personalized, immersive experience with sessions, speakers, exhibitors, sponsors, and networking opportunities all tailored to a prospective attendee’s individual interests and needs.

Develop data-driven sponsorship packages and deliver qualified leads to exhibitors and sponsors, complete with detailed data on their needs, budget, and purchase intent. And bridge the gap between the performance of physical and virtual event for sponsors.

Showcase the value and relevance of your event content by creating interactive experiences that can assess attendee topical knowledge, gather feedback, or engage in friendly competition with gamification features.

Don’t stop engaging at the last session! Create interactive experiences that extend your event’s impact all year long.

Gain ideas, insights, and strategies from CredSpark clients.

Forced to pivot from an in-person, 20,000-attendee festival of books to a virtual event, BookCon created a series of themed interactions to develop a sense of community, encourage merchandise sales, and drive engagement with social media

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INTERPHEX created a quiz which delivers uniquely personalized, recommendations for participants on which sessions, exhibitors, and products are tailored just for them

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Global Gaming Expo used a CredSpark interaction to personalize recommendations to potential attendees. By showing specific sessions and responding directly to what consumers indicate interest in, G2E showcased the value of the event in a uniquely targeted way

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Innovative features, Intuitive-to-use.

Create outstanding engagement while generating important data and insights with quizzes. With a wide range of interaction and question types, you can easily create an engaging, interactive experience for your audience that encourages them to continue forward and, if you want, provide detailed performance and comparison feedback. CredSpark quizzes are an easy and effective way to turn static content into something special that your audience will actually enjoy while you get valuable insights into their needs, purchase intent, opinions, topical knowledge, and more.

Get instant feedback and insights into audience opinion with clever, interactive polls. And with Credspark, you can literally create them in minutes.

Develop innovative and immersive survey experiences that deliver deep and actionable insights. Mix survey questions with other media to create compelling experiences and keep participants actively engaged throughout. And with CredSpark’s progressive profiling features, you can survey your audience with smaller, more manageable experiences over time. CredSpark surveys deliver rich, actionable data and insights on your audience because people actually enjoy taking them.

Get incredibly targeted and specific for each individual prospective event attendee by leveraging CredSpark’s recommendation engine. As your audience answers questions, you can point them to specific topical content, products & services, event sessions, education offerings, exhibitors & sponsors, and more—all based on their needs and interests.

Get deeper insights and actionable data by using CredSpark’s logic features when creating your audience interactions. You can send participants down different and more personalized paths based on their responses to previous questions or have them skip past future questions that are no longer relevant based on their responses.

Leverage people’s innate desire to categorize and compare themselves. CredSpark outcome experiences send your audience through an engaging interaction and based on their responses to questions, puts them into a predefined “category” or “bucket.” You can go fun and frivolous (Think: What Britney Spears song best defines my life?“) or use this powerful feature to segment audiences or put them into “communities” based on their interests or preferences.

Take advantage of your participants’ competitive instincts and add game-like features to your CredSpark experiences. Leverage scored quizzes and leaderboards to create a game interaction where participants can compete for high scores/performance while you collect valuable data and insights. It’s also a great tool for event contests, promotions, offers, and more. And be prepared to be blown away by the engagement metrics.

Leverage CredSpark’s progressive profiling to design compelling audience experiences over time, across a customer lifecycle, or across specific milestones. You can create more “bite-sized” interactions that quickly engage participants while gathering valuable data and insights. Follow up with more interactions over time and you add depth, breadth, and value to your audience data and then use that info to better inform follow up sales outreach efforts.

Watch how easy this is.

Casey, CredSpark’s Head of Content Services, shows you how to create engaging content with the platform’s intuitive features in these short explainer videos.

Surface actionable insights with powerful data and analytics features.

CredSpark’s Data Dashboard leverages powerful analytics features to put the data your interactive content experiences generate into a user-friendly context to easily surface important insights into your audience.

Compelling data visualization brings your data to life with easily understandable charts and graphics.

Understand what your audience knows and doesn’t know with insight-driving topic tagging and analysis. Use that info to inform follow up campaigns, pinpoint knowledge gaps, and more.

Leverage progressive profiling to gradually build audience data over time and over multiple CredSpark interactions and further qualify leads every time they visit your digital properties.

Seamlessly integrate CredSpark interaction data with your existing marketing and customer databases to add depth and context to your audience profiles

Take your engagement and data full circle with these powerful integrations.

Make the most of the data gathered in your interactions with CredSpark’s seamless integration with Omeda, the leading audience relationship management platform.

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Personalize and fine-tune the targeting of your follow up marketing campaigns, powered by data and insights from your CredSpark market research interactions.

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Case Study

Discover how WATT Global Media tapped CredSpark’s personalization features to drive an 18.6% conversion rate and saw an 564% ROI.

Read the case study >

The Latest Insight on Event Engagement

Audience Insights is CredSpark’s free digital magazine, filled with strategies, insights, case studies, and real world examples on the future of audience engagement, community, data, privacy, & more.

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CredSpark takes the time to become familiar with your audience and understand your goals to help you achieve success. Engagement with our quiz and registration conversions far exceeded all expectations. It
was a no-brainer to do another quiz to support this year’s attendee acquisition efforts.

— WATT Global Media

Let's start a partnership.

Get in touch and let’s set up a brainstorm session and demo to explore how your organization can leverage CredSpark.