LEAD GENERATION

Create experiences that attract, engage, and qualify new leads.

Discover how increased engagement can ignite your lead generation efforts.

CredSpark helps you attract more leads through engaging, interactive experiences that put prospects on a path of discovery of your products and services while gathering important first-party data on their needs, opinions, preferences, and purchase intent. It’s a new, more efficient lead generation model that enhances. your sales converstion efforts

How can you leverage CredSpark’s lead gen features?

Turn static lead magnets like white papers, product descriptions, and marketing content into data-generating, interactive engagement machines that deep-qualify leads.

Design “directed experiences” where your audience explores the most relevant content, products, and services by telling you more about their needs and interests

Create more personal, more natural, and more effective lead collection opportunities through a conversational, Q&A experience.

Transform your sales conversion efforts with a flow of actionable data on your leads that your sales teams can use to customize their outreach efforts.

Develop interactive lead gen experiences for your advertisers and sponsors and deliver data and engagement they can’t get anywhere else.

Gain engagement ideas, insights, and strategies from CredSpark clients.

AdWeek created an interactive experience for a sponsor that delivered nearly 850 qualified leads along with detailed data on what they knew about connected TV.

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Princeton Review used an outcome assessment to better understand their leads’ needs and guide them to the most appropriate test prep product or course.

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RX generated new leads for a sponsor by combining knowledge assessment with market research questions, delivering new leads and surfacing their areas of most concern.

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Innovative features, Intuitive-to-use.

Create outstanding engagement while generating important audience data and insights with quizzes. With a wide range of interaction and question types, you can easily create an engaging, interactive experience for your audience that encourages them to continue forward and provide lead information to see their results and how they compare to others. CredSpark quizzes are an easy and effective way to turn static content into something special that audiences will enjoy and feel they’ve received value for providing you with lead information.

Get instant feedback and insights into audience opinion with clever, interactive polls. And with Credspark, you can literally create them in minutes.

Develop innovative and immersive survey experiences that deliver deep and actionable insights. Mix survey questions with other media to create compelling experiences and keep participants actively engaged throughout. And throw out the annual survey, because with CredSpark’s progressive profiling features, you can survey your audience with smaller, more manageable experiences over time. CredSpark surveys deliver the actionable lead data you want because people actually enjoy taking them.

Get incredibly targeted and specific for each individual audience member by leveraging CredSpark’s recommendation engine. Get rich lead data when your audience answers questions about their interests and needs and then gets presented with specific content, products, or services based on those responses. Your audience gets real value and you get data, engagement, and ultimately transactions.

Get deeper insights and actionable lead data by using CredSpark’s logic features when creating your interaction experiences. You can send audience members down different and more personalized paths based on their responses to previous questions or have them skip past future questions that are no longer relevant based on their responses. It’s a powerful way to gain more depth in your lead data while providing them with a more relevant experience.

Leverage people’s innate desire to categorize and compare themselves. CredSpark outcome experiences send your audience through an engaging interaction and based on their responses to questions, puts them into a predefined “category” or “bucket.” You can go fun and frivolous (Think: What Britney Spears song best defines my life?“) or use this powerful feature to segment audiences or put them into “communities” based on their interests or preferences.

Take advantage of your audience’s competitive instincts and add game-like features to your interactive content. Leverage scored quizzes and leaderboards to create a game interaction where your audience can compete for high scores/performance. CredSpark’s gamification features are also a great tool for sponsored interactions, lead generation, promotions, contests, and more. And be prepared to be blown away by the engagement metrics.

Leverage CredSpark’s progressive profiling to design compelling interaction experiences over time, across a customer lifecycle, or through a funnel. You can create more “bite-sized” interactions that quickly engage your audience while gathering first-party lead data. Follow up with more interactions over time and you add depth, breadth, and value to your audience data.

Watch how easy this is.

Casey, CredSpark’s Head of Content Services, shows you how to create engaging content with the platform’s intuitive features in these short explainer videos.

Surface actionable insights with powerful data and analytics features.

CredSpark’s Data Dashboard leverages powerful analytics features to put the data your interactive content experiences generate into a user-friendly context to easily surface important insights about new leads as they come in.

Compelling data visualization brings your lead data to life with easily understandable charts and graphics.

Understand what your audience knows and doesn’t know with insight-driving topic tagging and analysis. Use that info to inform follow-up sales conversion campaigns.

Leverage progressive profiling to gradually build lead data over time and over multiple CredSpark interactions.

Seamlessly integrate CredSpark interaction data with your existing marketing and sales tools and databases to add depth and context to your lead profiles.

Take your engagement and data full circle with these powerful integrations.

Make the most of the data gathered in your interactions with CredSpark’s seamless integration with Omeda, the leading audience relationship management platform.

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Personalize and fine-tune the targeting of your follow up marketing campaigns, powered by data and insights from your CredSpark market research interactions

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Case Study

Learn how Princeton Review used interactive content to entice new leads; engage & qualify them; and generate $250,000 in additional revenue.

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The Latest Insight on Lead Gen

Audience Insights is CredSpark’s free online magazine, filled with strategies, insights, case studies, and real-world examples on the future of engagement, market research, data, privacy, & more.

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CredSpark takes the time to become familiar with your audience and understand your goals to help you achieve success. Engagement with our quiz and registration conversions far exceeded all expectations. It was a no-brainer to do another quiz to support this year’s attendee acquisition efforts.

— WATT Global Media

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Get in touch and let’s set up a brainstorm session and demo to explore how your organization can leverage CredSpark.