The Princeton Review leveraged Credspark’s outcome assessment to help teens facing the college admissions process to decide whether they would be better off taking the SAT, the ACT, or both exams. The interaction not only helped students in a particularly stressful time, but generated valuable audience insights and data for The Princeton Review and collected high-quality leads. Take a look:
Extremely high engagement rate
Generated 1 million data points as well as insights associated with them.
The Princeton Review is a leading test preparation provider helping students to knock down barriers and achieve their academic goals by providing personalized, innovative, best-in-class private tutoring, test prep, admission products and services.