ADVERTISING

Provide your sponsors with the engagement they want and the leads & data they crave.

Create immersive ad experiences that deliver engagement, leads, data, and transactions.

Forward-thinking media and publishing organizations are leveraging CredSpark experienes to create sponsored ad products that not only crush standard advertising KPIs, but also generate valuable first-party data and leads for their sponsors. And they’re able to charge premium ad rates while simultaneously adding value to their own audience data.

How can you leverage CredSpark’s to create a compelling new class of ad products?

Turn static, evergreen content into sponsored, interactive engagement machines that deliver on engagement KPIs while generating leads and first-party data.

Design “directed experiences” where your audience explores sponsor content, products, and services while telling you more about their needs, purchase intent, budget, and interests.

Combine lead generation and qualification into one interactive experience, providing sponsor sales teams with sales-ready leads along with actionable data to better inform subsequent outreach and marketing efforts.

Go next-level with BanterTM, CredSpark’s technology-enabled service to create ad products that surface the most engaged and qualified leads with a proprietary algorithm.

Get ideas, insights, and strategies from CredSpark clients.

Sienna Naturals boosted a product relaunch with red carpet glamour and leveraged co-owner Issa Rae’s star power to engage their audience and gather valuable audience data.

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Metaverse nerds got creative and developed a fun, engaging quiz to showcase value to event sponsors. It’s a great example of helping a sponsor engage with a very specific target market.

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Travel Weekly created a series of fun, interactive educational experiences that engaged and activated their audience with a sponsor’s brand.

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Innovative features, Intuitive-to-use.

Create outstanding engagement while generating important data and insights with quizzes. With a wide range of interaction and question types, you can easily create an engaging, interactive experience for your audience that encourages them to continue forward and provide lead information to see their results and how they compare to others. CredSpark quizzes are an easy and effective way to turn static content into something special that audiences will enjoy. And for advertising, sponsors will pay a premium for the supercharged engagement, deep-qualified leads, and data on audience needs, interests, intent, and more.

Get instant feedback and insights into audience opinion with clever, interactive polls. These audience pleasers can also serve as sponsored ad units that not only provide engagement, but valuable audience data as well. And with Credspark, you can literally create them in minutes.

Develop innovative and immersive survey experiences that deliver deep and actionable insights. Mix survey questions with other media to create compelling experiences and keep participants actively engaged throughout. And throw out the annual survey, because with CredSpark’s progressive profiling features, you can survey your audience with smaller, more manageable experiences over time. CredSpark surveys deliver the actionable data you want because people actually enjoy taking them.

Get incredibly targeted and specific for each individual audience member by leveraging CredSpark’s recommendation engine. Advertisers and sponsors will go wild when your audience answers questions about their interests and needs and then gets presented with specific sponsor content, products, or services based on those responses. Your audience gets real value and your sponsors get the data, engagement, and ultimately transactions that they crave.

Get deeper insights and create even more engagement by using CredSpark’s logic features when creating your interaction experiences. You can send audience members down different and more personalized paths based on their responses to previous questions or have them skip past future questions that are no longer relevant based on their responses. It’s a powerful way to gain more audience insights while providing them with a more relevant experience.

Leverage people’s innate desire to categorize and compare themselves. CredSpark outcome experiences send your audience through an engaging interaction and based on their responses to questions, puts them into a predefined “category” or “bucket.” You can go fun and frivolous (Think: What Britney Spears song best defines my life?“) or use this powerful feature to segment audiences or put them into “communities” based on their interests or preferences. It’s a terrific advertising vehicle as well, providing sponsors with better insights into how to follow up with particular groups or segments.

Take advantage of your audience’s competitive instincts and add game-like features to your interactive content. Leverage scored quizzes and leaderboards to create a game interaction where your audience can compete for high scores/performance. CredSpark’s gamification features are also a great tool for sponsored interactions, contests, and more. And be prepared to be blown away by the engagement metrics.

Leverage CredSpark’s progressive profiling to design compelling interaction experiences over time, across a customer lifecycle, or through a funnel. You can create more “bite-sized” interactions that quickly engage your audience while gathering first-party data. Follow up with more interactions over time and you add depth, breadth, and value to your audience data—info your advertisers and sponsors can’t get anywhere else.

Watch how easy this is.

Casey, CredSpark’s Head of Content Services, shows you how to create engaging content with the platform’s intuitive features in these short explainer videos.

Surface actionable insights with powerful data and analytics features.

CredSpark’s Data Dashboard leverages powerful analytics features to put the data your interactive content experiences generate into a user-friendly context to easily surface important insights into your audience.

Compelling data visualization brings your data to life with easily understandable charts and graphics.

Understand what your audience knows and doesn’t know with insight-driving topic tagging and analysis. Use that info to inform follow-up campaigns, pinpoint knowledge gaps, and more

Leverage progressive profiling to gradually build audience data over time and over multiple CredSpark interactions.

Seamlessly integrate CredSpark interaction data with your existing marketing and customer databases to add depth and context to your audience profiles

Take your engagement and data full circle with these powerful integrations.

Make the most of the data gathered in your interactions with CredSpark’s seamless integration with Omeda, the leading audience relationship management platform.

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Personalize and fine-tune the targeting of your follow up marketing campaigns, powered by data and insights from your CredSpark market research interactions

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Case Study

See how Education Week leveraged CredSpark experiences to generate more than 1.5 million audience data points for their sponsors.

Read the case study >

The Latest Insight on Engaged Advertising

Audience Insights is CredSpark’s free digital magazine, filled with strategies, insights, case studies, and real world examples on the future of audience engagement, community, data, privacy, & more.

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Education Week’s audience members are school district leaders whose daily decisions and actions determine the future of the American educational landscape. CredSpark has enabled us both to interactively engage and gather key insights on those educators, in turn unlocking value for the sponsors who help fund our high-quality journalism.

— Chief Revenue Officer, Education Week

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Get in touch and let’s set up a brainstorm session and demo to explore how your organization can leverage CredSpark.