CONTENT ENGAGEMENT

Supercharge every single one of your engagement metrics.

Discover how increased engagement drives business and unlocks new opportunities.

CredSpark interactive content experiences don’t just dramatically improve traditional engagement metrics, they put your audience on a journey of discovery where each interaction showcases the value of your brand, introduces relevant products and services, compels action, and delivers valuable data and insights.

How can you leverage CredSpark’s engagement features?

Turn static, evergreen content into data-generating, interactive engagement machines that compound the ROI on your content creation activities.

Design “directed experiences” where your audience explores the most relevant content, products, and services by telling you more about their needs and interests.

Create hyper-engaging learning experiences by assessing your audience’s knowledge on key topics and leveraging the motivational techniques of gaming experiences.

Transform the current ‘one-way’ broadcast model of online communication and turn your audience interactions into realtime conversations that deliver real-time value.

Gain engagement ideas, insights, and strategies from CredSpark clients.

Progressive Grocer created a simple poll that engaged their audience by asking their opinion on a timely & disputed topic, inviting readers to feel part of a conversation.

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First Republic Bank developed a quiz to find out how much a specific consumer audience knows about personal finance while gathering high-quality leads for banking products.

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Eager to show value to sponsors of a virtual event, the Metaverse nerds got creative and made a fun, engaging quiz. It’s a terrific example of helping a sponsor engage with a very specific target market.
 

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Innovative features, Intuitive-to-use.

Create outstanding engagement while generating important data and insights with quizzes. With a wide range of interaction and question types, you can easily create an engaging, interactive experience for your audience that encourages them to continue forward and provide lead information to see their results and how they compare to others. CredSpark quizzes are an easy and effective way to turn static content into something special that audiences will enjoy.

 

Get instant feedback and insights into audience opinion with clever, interactive polls. And with Credspark, you can literally create them in minutes.

Develop innovative and immersive survey experiences that deliver deep and actionable insights. Mix survey questions with other media to create compelling experiences and keep participants actively engaged throughout. And throw out the annual survey, because with CredSpark’s progressive profiling features, you can survey your audience with smaller, more manageable experiences over time. CredSpark surveys deliver the actionable data you want because people actually enjoy taking them.

Get incredibly targeted and specific for each individual audience member by leveraging CredSpark’s recommendation engine. Engagement metrics are off the charts when your audience answers questions about their interests and needs and then gets presented with specific content, products, or services based on those responses. Your audience gets real value and you get data, engagement, and ultimately transactions.

Get deeper insights and create even more engagement by using CredSpark’s logic features when creating your interaction experiences. You can send audience members down different and more personalized paths based on their responses to previous questions or have them skip past future questions that are no longer relevant based on their responses. It’s a powerful way to gain more audience insights and engagement while providing them with a more relevant experience.

Leverage people’s innate desire to categorize and compare themselves. CredSpark outcome experiences send your audience through engaging interaction and based on their responses to questions, puts them into a predefined “category” or “bucket.” You can go fun and frivolous (Think: What Britney Spears song best defines my life?“) or use this powerful feature to segment audiences or put them into “communities” based on their interests or preferences.

Take advantage of your audience’s competitive instincts and add game-like features to your interactive content. Leverage scored quizzes and leaderboards to create a game interaction where your audience can compete for high scores/performance. CredSpark’s gamification features are also a great tool for sponsored interactions, contests, and more. And be prepared to be blown away by the engagement metrics.

Leverage CredSpark’s progressive profiling to design compelling interaction experiences over time, across a customer lifecycle, or through a funnel. You can create more “bite-sized” interactions that quickly engage your audience while gathering first-party data. Follow up with more interactions over time and you add depth, breadth, and value to your audience data.

Watch how easy this is.

Casey, CredSpark’s Head of Content Services, shows you how to create engaging content with the platform’s intuitive features in these short explainer videos.

Surface actionable insights with powerful data and analytics features.

CredSpark’s Data Dashboard leverages powerful analytics features to put the data your interactive content experiences generate into a user-friendly context to easily surface important insights into your audience.

Compelling data visualization brings your data to life with easily understandable charts and graphics.

Understand what your audience knows and doesn’t know with insight-driving topic tagging and analysis. Use that info to inform follow up campaigns, pinpoint knowledge gaps, and more.

Leverage progressive profiling to gradually build audience data over time and over multiple CredSpark interactions

Seamlessly integrate CredSpark interaction data with your existing marketing and customer data bases to add depth and context to your audience profiles

Take your engagement and data full circle with these powerful integrations.

Make the most of the data gathered in your interactions with CredSpark’s seamless integration with Omeda, the leading audience relationship management platform.

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Connect learning and growth to business opportunities with Degreed—a single, fluid skill-development experience

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Integrate Credly into your CredSpark interactions and recognize and verify the skills and achievements of your members

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Personalize and fine-tune the targeting of your follow-up marketing campaigns, powered by data and insights from your CredSpark market research interactions

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Case Study

Learn how WATT Global Media turned pet food content into an engagement machine that generated an 18% conversion rate and $83k in conference revenue.

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The Latest Insight on Engagement

Audience Insights is CredSpark’s free online magazine, filled with strategies, insights, case studies, and real world examples on the future of audience engagement, community, data, privacy, & more.

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CredSpark takes the time to become familiar with your audience and understand your goals to help you achieve success. Engagement with our quiz and registration conversions far exceeded all expectations. It was a no-brainer to do another quiz to support this year’s attendee acquisition efforts

— WATT Global Media

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Get in touch and let’s set up a brainstorm session and demo to explore how your organization can leverage CredSpark.