Audience Insights :

 The CredSpark Blog

Author: Lev Kaye

Question mark with lights

November 17, 2019 |

Does your organization have a Chief Question Officer? What is a C?O and how can that role be one of the most influential in your organization?


Tailed lemur

September 11, 2018 |

Long-tail content can be exceptionally relevant for readers. But we can't really expect them to slog through our backlogs of content to find what's meaningful for them. However, AI can help us find the needles in the proverbial haystacks that are exactly suited to our needs and interests.


Massive Conference

July 10, 2018 |

During media’s recent Decade of Disruption, ad-supported revenue models have stumbled and legacy brands have crumbled. But there’s been a bright spot: Events. But there's a dirty secret: Most events are a waste of time. Here's how to fix it...