Audience Insights :
The CredSpark Blog
Stories on:
Category: Zero Party Data
August 17, 2023 |
How can you capture the attention of your audience in today’s dynamic digital landscape? Here's 3 methods to enhance your editorial decision making abilities and leave a strong impression.
September 21, 2022 |
CredSpark participates in the Media Makers Meet (Mx3) summit in Berlin, Germany where global B2B media leaders meet in small groups to discuss the leading issues and topics facing the industry.
March 11, 2022 |
How can you leverage audience data to grow and engage your community?
November 11, 2021 |
Cookie Monster had a different type of cookie in mind. In reality, the reverse of his quote is more true in today’s advertising and media markets. “That what wrong with media today. All they have is cookies, cookies, cookies. They never have questions!”
February 11, 2021 |
Most forward-looking organizations are leveraging data and data science to improve business and operational results. But convincing your audience to provide additional data? Now that's truly an art.
April 6, 2020 |
In the thick of the pandemic, most people and organizations are struggling and questioning everything. Ironically, asking questions may light the way forward.
February 3, 2020 |
For media firms, publishers, marketers and associations, there’s now a party you can’t skip - it’s called the First Party.
November 17, 2019 |
Does your organization have a Chief Question Officer? What is a C?O and how can that role be one of the most influential in your organization?
April 1, 2019 |
Demographic data and purchase history are not enough. Socrates understood the power of a question. You should too. Make sure you're leveraging the opportunities of querying your audience, and let them tell you their story.
