Social Media Archives

November 11, 2021 |

Zero Party Data

Surviving a World Without Cookies

Cookie Monster had a different type of cookie in mind. In reality, the reverse of his quote is more true in today’s advertising and media markets. “That what wrong with media today. All they have is cookies, cookies, cookies. They never have questions!”

By

Barry Tonoff

April 24, 2018 |

Zero Party Data

The Death (and Dawn) of Personal Data Collection

The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...

By

Lev Kaye

January 18, 2018 |

Advertising & Marketing

Is Influencer Marketing Being Held Hostage?

Influencer marketing is growing rapidly and clearly hitting a tipping point. But is its future growth and success being held hostage? What will free it? Audience data holds the key.

By

Barry Tonoff

August 1, 2017 |

Advertising & Marketing

Dating vs Online Advertising: Swipe Left or Right?

Recently I spent the weekend with a newly-single friend who, after 17 years of marriage, finds himself once again 'on the market'. Having not dated since the last century, he's getting a crash course in how much being single has changed, due to technology. If you've been 'off the market' ...

By

Lev Kaye

April 5, 2015 |

Advertising & Marketing

5 Signs That Your Brand Is A Terrible Teacher

Back in school, we spent our days listening to teachers. Now--consciously or not--we spend our days listening to brands. Is your brand just like that boring, ineffective teacher you used to have (and couldn't stand)? Here are 5 warning signs. Your Brand Lectures Endlessly. When Hollywood shows a terrible teacher, ...

By

Lev Kaye

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Tag: Social Media

November 11, 2021 |

Zero Party Data

Surviving a World Without Cookies

By

Barry Tonoff

April 24, 2018 |

Zero Party Data

The Death (and Dawn) of Personal Data Collection

By

Lev Kaye

January 18, 2018 |

Advertising & Marketing

Is Influencer Marketing Being Held Hostage?

By

Barry Tonoff

August 1, 2017 |

Advertising & Marketing

Dating vs Online Advertising: Swipe Left or Right?

By

Lev Kaye

April 5, 2015 |

Advertising & Marketing

5 Signs That Your Brand Is A Terrible Teacher

By

Lev Kaye

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