Media & Publishing

Beyond the Basics: Pro Tips for Constructing Better Surveys

A CredSpark Event: Beyond the Basics: Pro Tips for Constructing Better Surveys Recorded Webinar Need help improving your response rate? We’ve got you covered Register and watch the recording https://www.youtube.com/watch?https://www.youtube.com/watch?v=K-6yKPxv9ikv=XHOmBV4js_E Session Information Discover how to create surveys that deliver real, actionable insights using CredSpark! We’ll share best practices for question design, structuring surveys for clarity, and ensuring high response quality. Whether you’re new to survey creation or looking to sharpen your skills, this session will equip you with essential tools to make your CredSpark surveys more effective and impactful. Fine tune your survey strategy and generate more engagement, richer feedback, and more actionable insights. Who should attend? ? Topics Discover psychology-backed insights into gaining more survey engagement Learn advanced tactics and best practices within CredSpark for developing effective survey structure, question design, flow, & more Get insider guidance on aligning your data needs with your survey strategy Featuring Start watching now. Register and watch the recording

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CredSpark Advertising and Revenue Innovators webinar

CredSpark Events & Video Guides Advertising and Media Innovators Webinar October 30th, 2024 | Recording October 30th, 2024 | 1PM, EST | Live, Online Webinar Get key insights & strategies from media industry innovators on how they’re putting interactive content at the core of their audience data and ad sales strategy and seeing big results. RESERVE YOUR SPACE NOW WATCH THE RECORDING NOW Discover how innovators in the media & publishing industry are using interactive content to spark engagement, gather proprietary audience data, and drive new sponsor revenue. Topics: Advertising & Marketing, Media & Publishing, Lead Generation, Interactive Content Join us for this insightful and actionable webinar to learn how top media brands are leveraging interactive content in innovative ways to leverage audience data to grow their businesses. Listen along as they go through their strategies and approaches, show you real-world examples, and discuss the insights they learned. Then join the discussion on how you can leverage interactive content in your organization to drive business growth and achieve your objectives. Key benefits for watching or attending include: Learn how top media brands are strategically placing interactions throughout their content to gather and enhance their audience data and subscriber profiles. Discover how smart ad sales teams are selling interactive sponsored lead gen programs and driving premium pricing by delivering high-quality leads complete with detailed qualification data. Explore how interactive content is being used to generate big increases in key audience engagement metrics. And get live examples, as well as insights and strategies from top industry experts. Featuring: Casey Cornelius As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content. Carly Grace McNeil Carly McNeil has years of experience as a leader and mentor in the lead generation space, Carly’s insights and drive for business growth has proven to be successful and metric-driven. Carly effectively bridges the gap between data and decision-making, ensuring evidence-based product and strategy development. With an MS in Marketing Analytics and an MPP in Public Policy from the University of Maryland, College Park, Carly is adept at leveraging data analytics and user feedback to drive innovative product development initiatives and audience engagement. Ksenia Stsepyetkina Ksenia Stsepyetkina is a Marketing Analyst for Group C Media, where she works closely with clients in the commercial real estate, facility management, landscaping, and business continuity sectors to develop customized marketing campaigns that meet their specific goals. She specializes in creating data-driven solutions that align with business objectives, ensuring impactful and measurable results. Currently, Ksenia is focused on audience development, helping clients expand their reach and better connect with their target markets. Innovators are already using interactive content to empower their ads. So should you. RESERVE YOUR SPACE NOW WATCH THE RECORDING NOW Explore Other Events & CredSpark Video Guides ADVERTISING & MARKETING ASSOCIATIONS COMMUNITY EVENT ENGAGEMENT INTERACTIVE CONTENT LEAD GENERATION LEARNING & TRAINING MEDIA & PUBLISHING CREDSPARK HOW-TO GUIDES ZERO-PARTY DATA

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CredSpark’s Conference & Event Innovators webinar

CredSpark Events & Video Guides CredSpark’s Conference & Event Innovators webinar November 13th, 2024 | Recording November 13th | 1PM EST | Live, Online Webinar A deep dive in event engagement. RESERVE YOUR SPACE NOW WATCH THE RECORDING NOW Keep attendees in their seats and your sponsors happy with interactive content. Topics: Event engagement, Interactive Content, Media & Publishing Interactive content helps event organizers generate data and engagement that inspires your attendees and solidifies your relationships with your sponsors. Join Casey Cornelius, CredSpark’s head of content and client services and find out just how to pull more value out of your events. Event Highlights Key benefits for watching or attending include: Strategies to strengthen your attendee engagement. How to get increased sponsor revenue. How interactive content empowers your content. Featuring: Casey Cornelius As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content. Alexis Diaz Alexis Diaz is a Senior Event Marketing Strategist working to create joyful, data driven campaigns. With over 10 years in events and marketing she brings solid experience with an eye on what’s next. Alexis is a native of Detroit, Michigan, and alumni of Oakland University. When her nose isn’t in a book, or a cup of coffee, you’ll find her in local thrift stores and vinyl record shops with her husband Daniel. If you’re looking to talk marketing, strategy, social media, or the latest episode of The Read, you’ve come to the right place. Reach out on LinkedIn and say hello! Samantha Nagel With nearly 11 years at RX, Samantha Nagel has risen from Marketing Intern to Senior Marketing Director, showcasing exceptional leadership and strategic vision. Now leading the charge on G2E and ITS America events, her dedication and innovative marketing initiatives consistently deliver results that surpass expectations, making her a valuable asset to the marketing department and the business. Holding a degree in Hospitality & Tourism Management from UMASS Amherst, Samantha blends her academic background with her passion for connecting people. In her free time, Samantha loves to travel and spend time with her family and dogs. How will you keep your attendees in their seats? Find out.  RESERVE YOUR SPACE NOW WATCH THE RECORDING NOW Explore Other Events & CredSpark Video Guides ADVERTISING & MARKETING ASSOCIATIONS COMMUNITY EVENT ENGAGEMENT INTERACTIVE CONTENT LEAD GENERATION LEARNING & TRAINING MEDIA & PUBLISHING CREDSPARK HOW-TO GUIDES ZERO-PARTY DATA

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Elevate Your Events: Live Polling with CredSpark’s Live Mode

CredSpark Events & Video Guides Elevate Your Events: Live Polling with CredSpark’s Live Mode July 17th, 2024 | Recording How to generate real-time engagement in your events. WATCH THE RECORDING NOW Your event attendees are craving something more. They’re craving something interactive. Topics: Event Engagement, CredSpark How-to Videos, Learning & Training, Media & Publishing, Interactive Content Your event attendees are craving something more. They’re craving something interactive. CredSpark’s new feature ‘Live Mode’ engages your audience in both live and synchronous scenarios. Live interactions don’t just engage your attendees – they bring valuable first-party data to the scene, allowing you to hone in on the strengths and weaknesses of your content. Event Highlights Key benefits for watching or attending include: What is Live Mode? How to set up a Live Interaction. Live mode at your organization. Featuring: Emily Justin-Szopinski Digital Learning Specialist and Educational Product Developer with over 15 years experience in creating high impact learning experiences for global audiences. What can you achieve with live mode? Reserve your seat and find out today. WATCH THE RECORDING NOW Explore Other Events & CredSpark Video Guides ADVERTISING & MARKETING ASSOCIATIONS COMMUNITY EVENT ENGAGEMENT INTERACTIVE CONTENT LEAD GENERATION LEARNING & TRAINING MEDIA & PUBLISHING CREDSPARK HOW-TO GUIDES ZERO-PARTY DATA

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Can CredSpark Do That?

CredSpark Events & Video Guides Can CredSpark Do That? June 26th, 2024 | Recording Watch our clients put our expert to the challenge! WATCH THE RECORDING NOW Just how much can you really do with CredSpark? Topics: Advertising & Marketing, Media & Publishing, Lead Generation, Interactive Content Up for a challenge? Watch our clients go head to head with Casey as she showcases just how much the CredSpark app enables your data and lead gen needs. Find out just how far your CredSpark license can take you. Event Highlights Key benefits for watching or attending include: Three different challenges and creative ways to use your CredSpark license. Time-saving tips and tricks. Features and functions of the CredSpark app. Featuring: Casey Cornelius As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content. Did our clients outsmart our expert? Find out now! WATCH THE RECORDING NOW Explore Other Events & CredSpark Video Guides ADVERTISING & MARKETING ASSOCIATIONS COMMUNITY EVENT ENGAGEMENT INTERACTIVE CONTENT LEAD GENERATION LEARNING & TRAINING MEDIA & PUBLISHING CREDSPARK HOW-TO GUIDES ZERO-PARTY DATA

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Casey’s Tips and Tricks

CredSpark Events & Video Guides Casey’s Tips and Tricks April 10th, 2024 | Recording Get The Most Out Of Your CredSpark License WATCH THE RECORDING NOW Creating engaging interactive content is easier than you think. Topics: Interactive Content, CredSpark How-To videos, Media & Publishing, Lead Generation Looking to get the most out of CredSpark? Casey Cornelius, Head of Content and Client Services, will walk you through best practices and a few advanced features to help you leverage CredSpark to save time, and get better results. This webinar includes a Q&A from our clients as well. Event Highlights Key benefits for watching or attending include: Quiz best practices. When and how to ask for contact information. How to put interactions in your Results View. Featuring: Casey Cornelius As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content. Take the time to learn how to take your CredSpark game to the next level! WATCH THE RECORDING NOW Explore Other Events & CredSpark Video Guides ADVERTISING & MARKETING ASSOCIATIONS COMMUNITY EVENT ENGAGEMENT INTERACTIVE CONTENT LEAD GENERATION LEARNING & TRAINING MEDIA & PUBLISHING CREDSPARK HOW-TO GUIDES ZERO-PARTY DATA

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March Zaniness – Interactive Brackets

CredSpark Events & Video Guides March Zaniness – Interactive Brackets February 7th, 2024 | Recording Create Engagement Through Brackets WATCH THE RECORDING NOW Should you engage your audience with a Bracket Challenge in March (or any other time of the year, for that matter)? Topics: Interactive Content, CredSpark How-To videos, Media & Publishing You don’t need to love basketball to know that bracket challenges are super fun and can light up audience participation. Bracket challenges are a great way to engage you audience with a relevant and timely topic, while opening streams of sponsored revenue. Event Highlights Key benefits for watching or attending include: Learn The Basics of What Makes A Good Challenge. Experience How to Access Templates to Build Your Own Bracket. Discover How to Have Fun While Doing It! Featuring: Casey Cornelius As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content. Take this opportunity and discover how to take your audience engagement to the next level. It’s a slam dunk! WATCH THE RECORDING NOW Explore Other Events & CredSpark Video Guides ADVERTISING & MARKETING ASSOCIATIONS COMMUNITY EVENT ENGAGEMENT INTERACTIVE CONTENT LEAD GENERATION LEARNING & TRAINING MEDIA & PUBLISHING CREDSPARK HOW-TO GUIDES ZERO-PARTY DATA

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Credspark – Omeda: How’s that enhanced Integration Going?

CredSpark Events & Video Guides Omeda Clients: How’s that Integration Going? August 14th, 2024 | Recording August 14th, 2024 | 1PM, EST | Live, Online Webinar Updates and Features of the CredSpark – Omeda Integration RESERVE YOUR SPACE NOW WATCH THE RECORDING NOW Wins for CredSpark – Omeda Clients Topics: Media & Publishing, Interactive Content Mutual clients of Omeda and CredSpark rejoice – we have some exciting news for you! We’ve been continuously working closer with our partners Omeda, and have some new and exciting features coming to life that are exclusive to our mutual clients. Tune in this August to find out more! Event Highlights Key benefits for watching or attending include: What We’ve been working on. New features to look forward to, changes/additions to the integration landscape Featuring: Casey Cornelius As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content. If you’re a mutual client, there’s no way you should miss this. RESERVE YOUR SPACE NOW WATCH THE RECORDING NOW Explore Other Events & CredSpark Video Guides ADVERTISING & MARKETING ASSOCIATIONS COMMUNITY EVENT ENGAGEMENT INTERACTIVE CONTENT LEAD GENERATION LEARNING & TRAINING MEDIA & PUBLISHING CREDSPARK HOW-TO GUIDES ZERO-PARTY DATA

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