September 10, 2019 |
There's nothing more powerful than a personal conversation. But how can you leverage that experience in marketing...at scale?
Audience Insights :
The CredSpark Blog
Stories on:
Tag: Content Marketing
June 23, 2019 |
There are four major opportunities in which associations can leverage the power of personalization to drive real value for their membership by transforming how they view association services & benefits. Take a look...
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January 31, 2019 |
Savvy marketers are now leveraging new engagement features to turn their narrative content into interactive discovery experiences and collecting actionable data and highly qualified leads in the process.
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December 5, 2018 |
We just got back from the Business & Information Media Summit (BIMS) and we saw something we hadn't seen in a while: Optimism. Media & Publishing is turning a corner. Here's how...
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September 11, 2018 |
Long-tail content can be exceptionally relevant for readers. But we can't really expect them to slog through our backlogs of content to find what's meaningful for them. However, AI can help us find the needles in the proverbial haystacks that are exactly suited to our needs and interests.
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August 1, 2018 |
How can making your content more interactive improve audience engagement, deliver audience data & insights, and dramatically improve your content marketing ROI? Well, forward-looking companies are doing just that.
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January 31, 2018 |
Publishers and media companies have a big problem: Digital advertising is too cheap. So what caused it? And what can be done about it?
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October 24, 2017 |
Gilbert Gottfried rose to become a successful comedian during the 1990’s, known for his tendency to get audiences’ attention through shockingly inappropriate jokes. Gottfried’s career recovered from an infamous joke he made in NYC about the 9/11 attacks--only two weeks after 9/11. But it did not ...
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June 15, 2017 |
Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...
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March 23, 2017 |
Part I: Media's Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific ...
