Advertising & Marketing

CredSpark Events & Video Guides Advertising and Media Innovators Webinar October 30th, 2024 | Recording October 30th, 2024 | 1PM, EST | Live, Online Webinar Get key insights & strategies from media industry innovators on how they’re putting interactive content at the core of their audience data and ad sales strategy and seeing big results. RESERVE YOUR SPACE NOW WATCH THE RECORDING NOW Discover how innovators in the media & publishing industry are using interactive content to spark engagement, gather proprietary audience data, and drive new sponsor revenue. Topics: Advertising & Marketing, Media & Publishing, Lead Generation, Interactive Content Join us for this insightful and actionable webinar to learn how top media brands are leveraging interactive content in innovative ways to leverage audience data to grow their businesses. Listen along as they go through their strategies and approaches, show you real-world examples, and discuss the insights they learned. Then join the discussion on how you can leverage interactive content in your organization to drive business growth and achieve your objectives. Key benefits for watching or attending include: Learn how top media brands are strategically placing interactions throughout their content to gather and enhance their audience data and subscriber profiles. Discover how smart ad sales teams are selling interactive sponsored lead gen programs and driving premium pricing by delivering high-quality leads complete with detailed qualification data. Explore how interactive content is being used to generate big increases in key audience engagement metrics. And get live examples, as well as insights and strategies from top industry experts. Featuring: Casey Cornelius As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content. Carly Grace McNeil Carly McNeil has years of experience as a leader and mentor in the lead generation space, Carly’s insights and drive for business growth has proven to be successful and metric-driven. Carly effectively bridges the gap between data and decision-making, ensuring evidence-based product and strategy development. With an MS in Marketing Analytics and an MPP in Public Policy from the University of Maryland, College Park, Carly is adept at leveraging data analytics and user feedback to drive innovative product development initiatives and audience engagement. Ksenia Stsepyetkina Ksenia Stsepyetkina is a Marketing Analyst for Group C Media, where she works closely with clients in the commercial real estate, facility management, landscaping, and business continuity sectors to develop customized marketing campaigns that meet their specific goals. She specializes in creating data-driven solutions that align with business objectives, ensuring impactful and measurable results. Currently, Ksenia is focused on audience development, helping clients expand their reach and better connect with their target markets. Innovators are already using interactive content to empower their ads. So should you. RESERVE YOUR SPACE NOW WATCH THE RECORDING NOW Explore Other Events & CredSpark Video Guides ADVERTISING & MARKETING ASSOCIATIONS COMMUNITY EVENT ENGAGEMENT INTERACTIVE CONTENT LEAD GENERATION LEARNING & TRAINING MEDIA & PUBLISHING CREDSPARK HOW-TO GUIDES ZERO-PARTY DATA

CredSpark Events & Video Guides Can CredSpark Do That? June 26th, 2024 | Recording Watch our clients put our expert to the challenge! WATCH THE RECORDING NOW Just how much can you really do with CredSpark? Topics: Advertising & Marketing, Media & Publishing, Lead Generation, Interactive Content Up for a challenge? Watch our clients go head to head with Casey as she showcases just how much the CredSpark app enables your data and lead gen needs. Find out just how far your CredSpark license can take you. Event Highlights Key benefits for watching or attending include: Three different challenges and creative ways to use your CredSpark license. Time-saving tips and tricks. Features and functions of the CredSpark app. Featuring: Casey Cornelius As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content. Did our clients outsmart our expert? Find out now! WATCH THE RECORDING NOW Explore Other Events & CredSpark Video Guides ADVERTISING & MARKETING ASSOCIATIONS COMMUNITY EVENT ENGAGEMENT INTERACTIVE CONTENT LEAD GENERATION LEARNING & TRAINING MEDIA & PUBLISHING CREDSPARK HOW-TO GUIDES ZERO-PARTY DATA