Hi Patti,
We have a few interactive content ideas that we think will drive new revenue and create deeper connections with your audience.
Interaction Concept: Email Health Diagnostic Assessment
Goal: Lead qualification & education
Value Created:
- Participants discover their email program’s health status and specific risk areas
- Questions probe for symptoms described in blog posts (declining reach, misleading metrics, missed warning signs)
- Outcomes segment leads by severity: “Critical Risk,” “Warning Signs Present,” “Healthy But Vulnerable,” “Optimized”
- Each outcome provides specific next steps and maps to relevant services (Email Optimization vs. Analytics vs. Consulting)
- Demonstrates SBMAD’s diagnostic expertise while qualifying lead intent
Why This Works:
Directly leverages blog content expertise, creates urgency around deliverability issues, and naturally segments leads by need level.
Here’s what we created. You literally paste a few lines of code into a website or other digital property and it’s live within minutes:
Intrigued?
We hoped these interactive content concepts sparked your curiosity and imagination. We really think interactions can drive new revenue, engagement, and brand value for SBMAD.
Ready to explore further? We’d love to start a conversation. And check out the below to learn more about CredSpark and how we partner with our clients to help them win.
