Forced to pivot to virtual during the pandemic, BookCon leveraged CredSpark’s sorting and outcomes capabilities to create a series of themed interactions to develop a sense of community in a virtual environment, drive merchandise sales online, and foster social media engagement. Take a look…
The number of people who started the interaction.
The number of people who completed the other quizzes in the series
BookCon is an annual fan convention that merges the world of pop culture and the book industry. It’s attended by thousands of fans, as well as authors, creators, and celebrities.