CredSpark Client Example
How do you make a big show small?
Let’s explore how the National Restaurant Association did it.
National Restaurant Association Show + CredSpark
With 2,300+ exhibitors, 53,000+ attendees, and more than 12 football fields of exhibit space, the National Restaurant Association Show is the premier industry event. New for 2025, attendees completed a quiz before the show in order to create a more personalized experience, helping them to build agendas that were aligned with their business goals and interests.
What Type of Attendee Are You?
The Impact
- Deliver a more curated, personalized experience
- Make attendees aware of show offerings relevant to their goals and interests
- Understand prospects’ barriers to attending and opportunities to encourage attendance
- Gain data on attendee needs and preferences to inform future content, marketing and design
- In the future, arm exhibitors with data insights to better deliver on attendee needs in their booths
75.2%
Engagement Rate
The percentage of attendees who saw the quiz and clicked to answer the first question.
73.3%
Completion Rate
The percentage of those who engaged, who answered all 7 questions
Client Spotlight
The world’s most influential showcase of foodservice innovation, the National Restaurant Association Show is where every trend, solution, and category in the industry comes to life. When it comes to staying on top of what’s happening in hospitality—and ahead of what’s next—there’s no place like the Show.
