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The CredSpark Blog

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Tag: Branding

March 23, 2017 |

Media & Publishing

Media lost on Breadth. They can still win on Depth, if they act like teachers.

Part I: Media's Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific ...

By

Lev Kaye

April 5, 2015 |

Advertising & Marketing

5 Signs That Your Brand Is A Terrible Teacher

Back in school, we spent our days listening to teachers. Now--consciously or not--we spend our days listening to brands. Is your brand just like that boring, ineffective teacher you used to have (and couldn't stand)? Here are 5 warning signs. Your Brand Lectures Endlessly. When Hollywood shows a terrible teacher, ...

By

Lev Kaye

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Audience Insights :

The CredSpark Blog

Stories on:

Tag: Branding

March 23, 2017 |

Media & Publishing

Media lost on Breadth. They can still win on Depth, if they act like teachers.

By

Lev Kaye

April 5, 2015 |

Advertising & Marketing

5 Signs That Your Brand Is A Terrible Teacher

By

Lev Kaye

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