The American Society of Mechanical Engineers (ASME) created a “What’s Hot in Engineering?” quiz interaction to pique interest in a targeted segment of their audience and drive new registrations for an upcoming event. In the process, they gained actionable insights into the interests and concerns of early-career engineering professionals. Let’s take a look:
The percentage of participants that completed the interaction
The percentage of participants who opted in for additional information
ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihoods.