Collect the zero-party data you need with compelling experiences that also deliver value for your audience.
CredSpark’s powerful data collection features help you generate the audience data & insights you want while providing real value and more engagement for your audience.
Watch a quick tutorial on CredSpark’s Data Collection features.
We think about data collection differently.
Be disruptive by not creating disruptions.
CredSpark enables you to create flexible and powerful data collection opportunities in an integrated, non-disruptive way within your user experience. You’ll gather the insights you need while simultaneously enhancing your audience’s experience with your content.
Get what you need by creating value for them.
We believe collecting audience data doesn’t have to be mercenary. At CredSpark, you’ll have the tools to create data-generating experiences that delight audiences and compel them to take the next step. Data collection is seamlessly integrated into the experience in a natural, holistic way that clearly connects value in return for information.
Shake it up with a variety of data collection options.
From quizzes and polls to multi-part assessments and progressive profiling, your CredSpark toolkit enables you to incorporate data collection in innovative ways throughout your digital properties and your audience journeys.
CredSpark’s Data Collection Feature Set
Website Embed
Email Embed
With CredSpark, you can quickly embed the first question of any interaction into an email. It provides an engagement-boosting teaser that drives impressive email CTRs.
Registration / Content Gating
On CredSpark’s Registration Tab, you can control and customize the registration requirements for your interactions. From selecting field types to creating compelling calls-to-action, you can create experiences that deliver the insights you need.
Multi-Part Assessments
With CredSpark Multi-Part Assessments, you can place one or a series of questions from the same interaction into different places or pages within your user experience. Rather than taking the entire interaction at once, users can read a little, answer a few questions, then watch a video, answer a question, and so on. Multi-part assessments allow you to create progressive, data-generating experiences that deliver the WOW factor.
Attribution Tracking
Understanding how your audience finds your interactions is an important piece of the puzzle. With CredSpark, you have several attribution tracking options, including referral data, custom URL tags, and by adding data tags within our embed code.
Anonymity
Sometimes you get more unvarnished insights by making the experience anonymous. You can set responses within CredSpark for anonymity, allowing participants to engage with your interaction without revealing any personally identifiable information.
Participant Email Notifications
With CredSpark interactions, you also have the capability to incorporate participant email notifications as part of the experience. You can use them to provide motivation and encouragement, introduce another interaction, or encourage them to view results. It’s a great way to keep the conversation and engagement going.
Hidden Fields
A hidden field—or custom variable— allows you to capture and store data without showing it to the participant. This data is passed via URL parameters and used to improve backend data collection, personalize user experiences, and track information seamlessly without requiring any action from the user. Hidden fields work behind the scenes to enhance the functionality of your interactions.