January 31, 2019 | Lead Generation How Interactive Content Makes Lead Generation More Efficient Savvy marketers are now leveraging new engagement features to turn their narrative content into interactive discovery experiences and collecting actionable data and highly qualified leads in the process. By Barry Tonoff
January 31, 2018 | Advertising & Marketing The Data Your Advertisers Want (and are willing to pay a premium for) Publishers and media companies have a big problem: Digital advertising is too cheap. So what caused it? And what can be done about it? By Barry Tonoff