On September 10, 2025, our Customer Success Manager for L&D clients, Emily Justin-Szopinski, and our Head of Client Relations & Partnerships for Professional Communities, Gabi Murphy, hosted a joint webinar that discussed CredSpark’s philosophy and policies around artificial intelligence, as well as our current and upcoming features.
5 Key Takeaways on CredSpark’s Use of AI
- CredSpark makes sure that our clients are always in control of how their organization uses AI within our application. This approach ensures that teams using CredSpark are compliant with their organization’s specific policies on the use of AI.
- At their best, AI tools are used at the intersection of judiciously and efficiently. Quality and intentionality are more important than volume.
- Human-driven quality control is essential to ensure the best outcomes for businesses. No form of artificial intelligence understands the needs of your company or your clients better than the humans in your organization.
- CredSpark is rolling out new AI features designed to provide tailored, data-driven insights that assist with large-scale surveys, question phrasing, and feedback to strengthen your assessments and other interactions in real-time.
- CredSpark’s deployment of AI features adhered to a strict set of policies:
- Transparency: Continued communication from our Product Team via Client Success.
- Compliance: Clients have the right to turn on or off AI tools in order to align with your organization’s policies. CredSpark is SOC 2 Type 2 certified and compliant with our partners’ data policies.
- Model Management: AI Generated Questions uses OpenAI, which contractually does not use any data/content for training.
CredSpark’s Approach to AI is Based on Trust.
AI is a topic that seems to be everywhere all at once: in the news, in boardroom conversations, and in casual chats about productivity tools. But it’s worth slowing down and asking what AI really means for our work as learning professionals, publishers, and community builders.
When we hosted our recent CredSpark AI Strategy & New Features webinar, our goal wasn’t just to provide a showcase; we wanted to share how we’re philosophically approaching AI at CredSpark: with transparency and with our clients’ needs front and center. Trust is the backbone of successful partnerships, and when it comes to AI, earning and keeping that trust is an essential part of our client relationships.
Why Our Approach to AI Matters
Like many of you, most of us here at CredSpark have had mixed experiences with AI on an individual level. Some tools save enormous amounts of time, effort, and money, and can greatly expand your capabilities. Others, frankly, can be frustrating.
“I once spent four hours stuck in a loop with an AI agent associated with a WiFi provider. It was awful. But on the flip side, I’ve also seen AI used to deliver incredible customer support. The difference is thoughtful design and human oversight.”
— Gabi Murphy, Client Relations & Partnerships
(Click here to watch the full recorded webinar.)
Our perspective is simple: AI is powerful, but only if it’s implemented responsibly. At CredSpark we don’t want to chase every shiny, new feature. We want to design tools that make your work easier, safer, and more effective. We want to keep you firmly in control of how AI is used in your organization.
CredSpark’s Guiding Principles on AI
Everything we build with AI is shaped by three commitments: value, human oversight, and respect.
- AI features must create real value. For CredSpark, that means reducing the time and effort it takes to build high-quality interactions and freeing you up to focus on impactful outcomes and the more strategic and creative parts of your role.
- AI never replaces human judgment. You remain in the driver’s seat. Every feature we roll out is optional, editable, and transparent. We encourage you to review and refine whatever AI generates, because your critical thinking and professional expertise will always be irreplaceable.
- We “respect and protect” your data. Every organization has unique compliance requirements and policies around AI. We take those seriously. Our tools are built to respect existing agreements and safeguard client trust. Without that trust, no tool is worth using.
“Anyone who’s worked in client success knows how hard trust is to earn, and how quickly it can be lost. That’s why our entire AI strategy is built around continuing to earn and keep that trust.”
— Gabi Murphy, Client Relations & Partnerships at CredSpark
Watch the recorded webinar here to learn more about CredSpark’s philosophy surrounding artificial intelligence.
CredSpark & AI: Where We Are Today
What does this look like in practice? Let’s start with the tools already available.
One of the most common challenges we hear about from L&D professionals is knowledge checks. They’re essential for gauging whether learners understood material; but they’re also repetitive, time-consuming, and frankly not the highlight of anyone’s job. To help, we’ve built an AI-powered quiz generator into CredSpark. It is freely available to Enterprise, Premier, Ultimate, and CredSpark+ license tiers (this availability is subject to adjustment). You can generate a draft set of quiz questions in minutes by pasting in an article, transcript, or other learning content. From there, you can review, edit, and refine them to make sure they align with your goals. The demo can be found here, starting at the 19:14 mark.
“We encourage you to keep human eyes on everything AI creates. Use your critical thinking to make sure the questions reflect what you want to measure. The AI does the heavy lifting, but you stay in control.”
— Emily Justin-Szopinski, Customer Success Manager at CredSpark
(Learn more by watching the webinar here.)
The same functionality now extends to surveys. Whether you’re creating a quick pulse check or a more complex survey, you can use AI to draft a starting point. From there, you can adapt it to your specific audience and objectives.
Flexibility is an important piece, too. Every organization has its own comfort level with AI, so we’ve built controls directly into your admin settings. You can choose to turn AI features on or off entirely, and you can decide which AI provider to use. If your team has developed internal AI models, you can even connect those directly (we call this “Bring Your Own Model” or “BYOM” – you can read more about it here). This way, your compliance policies, data security, and preferences always remain front and center.
What’s Next for AI at CredSpark
While the tools we’ve already released can save time and boost productivity, we’re excited about what’s coming next in areas where AI can take on time-intensive tasks and return more actionable insights.
Read more in our “AI Strategy, Plans & Features” Presentation here.
One project in development at CredSpark is open-text analysis. Many of you run large-scale surveys or assessments with thousands of free-text responses. Manually combing through those to identify themes, sentiment, or actionable takeaways can take days. Our planned AI assistant will make it possible to process that data quickly, highlight patterns, and suggest areas for deeper focus (while still leaving you in control of interpretation).
“One of the most frequent questions we hear is: ‘How can I make my assessments better?’ Soon, you’ll have a built-in guide to help you do just that.”
— Emily Justin-Szopinski, Customer Success Manager at CredSpark
(You can watch the full webinar recording here.)
We’re also building an assessment improvement helper directly into the quiz editor, which we’re calling “Smart Insights”. Over the years, clients have often asked us: “What’s the best way to phrase this kind of question? How can I make my assessments more engaging?” Soon, you’ll be able to access data-driven suggestions based on more than a decade of experience in assessment and survey design. Think of it as having a coach inside the platform, offering tips and examples to strengthen your assessments in real time.
Next Steps: How You Can Start Today
- Access the webinar here.
- Access the deck here.
- Learn more about “Bring Your Own Model”.
- Read about our AI-powered quiz generator.
- If you want to see these tools in action, reach out to us at support@credspark.com. We’d love to walk you through a demo and talk about how AI can support your present and future goals.
Closing Thoughts
At CredSpark, our promise is to keep building smart features and tools with transparency, trust, and client needs at the center. We want our tools to save you time, expand your impact, improve your outcomes, and give you more room for creativity—without ever forcing you into workflows that don’t fit your organization. Your feedback is essential fuel for this process. Many of the features we’ve already developed, and those on the horizon, come directly from client suggestions. We’ll continue to rely on your voices to shape the next wave of innovation at CredSpark.
