PMMI created tailored interactions and embedded them in emails, popups on their website homepage, and editorial articles. This smooth integration of polls and surveys into existing communication channels increased audience engagement and growth within each of their targeted audience segments.

For example, PMMI integrated CredSpark into a marketing strategy developed to reach email subscribers who were not actively engaged with the brand. Customized quizzes for each brand were created and sent via email to subscribers who were identified as being at risk of further disengagement and unsubscribing from newsletters and emails altogether.

PMMI built a three-email reengagement campaign that had outstanding results, bringing in 4,176 quiz completions for all five brands and 40–50% brand reengagement over an 18-month period.

As part of their efforts, PMMI also sought to collect more first-party data from known visitors to their website. In order to collect new email subscribers and to determine how best to target those known visitors, CredSpark was integrated with the Omeda Metering and Data Loader to create a pop-up poll on the website homepage.

The key component of this successful strategy was that it redirected participants to a new page with a second demographic question after answering a question that had been embedded in the email. This resulted in 1,924 poll completions across all five brands.

In order to meet the goal of increasing event attendee engagement, PMMI decided to modify their typical post-event email with an embedded question that asked event attendees how likely they would be to recommend the event to a colleague. After submitting their answers, attendees were redirected to a second page with the remainder of a survey designed to collect more event feedback. More than 40 survey completions were collected, generating a variety of actionable data and authentic feedback.

In addition, PMMI embedded polls into their articles in order to increase the amount of time readers spent on the page, as well as the interactivity of the experience. Readers were invited to provide their opinions, and in return they could see what other readers thought. This provided PMMI with the opportunity to use this data for additional marketing content or newsletters. They embedded polls into three articles, which resulted in 54 poll completions.

Finally, PMMI used the CredSpark survey tool to round out profiles of subscribers and collect user feedback on their newsletters, including how many they read, why they read them, or why they do not. 128 people responded to the 14-question survey, which provided valuable data for marketing and user experience research.

This wide range of use cases implemented by PMMI has served as a springboard to inspire additional new use cases for CredSpark interactions across the business. Client satisfaction, empowerment, and creativity are all hallmarks of this case study.