CredSpark Client Example

How do you engage subscribers to drive your industry awards program?

Let’s explore how Adweek did it.

Adweek + CredSpark

Adweek runs a highly regarded industry awards program. They leveraged a CredSpark interaction to engage their readership to provide insights and data to fuel their annual Reader’s Choice Tech Awards. Let’s take a look:

Adweek Readers' Choice Tech Awards

The Impact

  • Engaged readership in an efficient and interactive way to increase voting participation
  • Gained insights in reader opinion and tech usage
  • Developed a tool that can be adapted to capture reader insights across a variety of topics



The number of readers engaged with the interaction



Adweek is the leading media platform serving the brand marketing ecosystem. Its award-winning coverage reaches industry professionals across print, digital, events, podcasts, newsletters, and more.

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