CredSpark Client Example
How do you bring lawyers back week after week? Put their knowledge to the test!
Let’s explore how Law.com did it.
LAW + CredSpark
The editors at Law.com created a weekly quiz tied to their editorial content to drive their audience back to the site regularly. They tapped the competitive edge of lawyers as they tested their knowledge of the top news and issues of the day. Let’s take a look:
Ex Post Facto
- Engaged the audience with an interactive experience, increasing time on site
- Tapped into the competitive spirit and drove return visits
- Gained valuable insights into audience knowledge, better informing future editorial decisions
The number of quizzes completed by the audience
FIRST-PARTY DATA POINTS
The total number of audience data points collected over all quizzes
Law.com is the industry-leading media platform powering over 18 online U.S. national and regional award-winning legal publications that deliver news, rankings, reports, and strategy all designed with one purpose in mind: to give you the competitive intelligence to prepare for today and anticipate opportunities for future success.