CredSpark Client Example

How do you grow advertising revenue through audience engagement and data?

Let’s explore how Progressive Grocer did it.

Progressive Grocer + CredSpark

Progressive Grocer paired content with a sponsored CredSpark interaction that assessed readers’ knowledge of the petcare business. It was an innovative, new advertising offering that generated leads and collected valuable qualification data for the sponsor. Let’s take a look:

How Well Do You Really Know the Pet Care Business?

The Impact

  • Created a data-rich, ad product that sponsors crave.
  • Collected unique insights, data, and market intelligence for the sponsor.
  • Increased page engagement by pairing an interactive element with static content.
  • Improved price power of advertising by collecting audience data within an ad experience.



Nearly half of participants provided lead information.


Progressive Grocer has been the leading voice of the supermarket industry for more than 100 years, serving the needs of top management and decision makers from headquarters to the stores.

How can you leverage CredSpark in your organization?

Let’s find out. Start with a demo that’s customized to your specific business needs and goals.
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