BNP Media leveraged CredSpark’s deep integration with Omeda’s audience marketing platform to identify website visitors who were missing key demographic information and then served them an interaction that captured that data. Take a look…
Augmented their audience profiles with as little friction as possible.
Collected valuable data to better target future audience communications.
Attached a bonus subscription as a reward.
Enhanced audience data to better target and improve sponsorships.
16%
INTERACTION RATE
of visitors provided additional data
55%
OPT IN RATE
opted-in to receive their free subscription
CLIENT SPOTLIGHT
BNP Media is a fourth-generation, family-run B2B media business. Millions of professionals rely on BNP Media for the most relevant and actionable information through its magazines, events, websites, market research, and more.
How can you leverage CredSpark in your organization?
Let’s find out. Start with a demo that’s customized to your specific business needs and goals.