CredSpark Client Example

How do you capture the interest and attention of teenagers?

Let’s explore how The Princeton Review did it.

The Princeton Review + CredSpark

The Princeton Review leveraged Credspark’s outcome assessment to help teens facing the college admissions process to decide whether they would be better off taking the SAT, the ACT, or both exams. The interaction not only helped students in a particularly stressful time, but generated valuable audience insights and data for The Princeton Review and collected high-quality leads. Take a look:

Should I Take the SAT, the ACT, or Both?

The Impact

  • Increased audience engagement in a notoriously fickle market segment.
  • Provided important, valuable, and personalized information for the participants.
  • Collected important data points while qualifying leads for The Princeton Review courses and services.


People Engaged

Extremely high engagement rate

>1.1 Million

Data Points Collected

Generated 1 million data points as well as insights associated with them.


The Princeton Review Logo

The Princeton Review is a leading test preparation provider helping students to knock down barriers and achieve their academic goals by providing personalized, innovative, best-in-class private tutoring, test prep, admission products and services.

How can you leverage CredSpark in your organization?

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