CredSpark Client Example
What if you could get the most out of your member-facing content, using it not just to engage current members but to encourage more to sign up?
Let’s explore how the American Society for Clinical Pathology did it.
ASCP + CredSpark
ASCP wanted to leverage popular “Case of the Week” content while ensuring some aspects of that interaction we reserved for members. By capturing page metadata, CredSpark is able to present members and non-members with different results pages and different calls to action, ensuring that content is getting–and giving–maximum value.
Case of the Week
The Impact
- Learning more about audiences, including what they do and don’t know
- Repurposing existing/evergreen content in a meaningful way
- Deftly leveraging content to reward existing members and entice new ones
100%
Reusable Content
100%
Targeted Messaging
Client Spotlight
With more than 100,000 members, including board-certified anatomic and clinical pathologists, pathology residents and fellows, laboratory professionals, and students around the world, we represent, champion, and advocate for all persons in the laboratory, and the patients they care for.
ASCP pursues excellence, growth, and education in pathology and laboratory medicine, and we continually push ourselves forward to better understand how we can share our knowledge with the healthcare community to provide high-quality care for all.
