CredSpark Client Example
How do you engage readers on a hot industry topic while simultaneously qualifying them as leads for a sponsor?
Let’s explore how Education Week did it.
Education Week + CredSpark
Education Week was engaging readers on the topic of building early literacy skills and decided to include an interactive element through CredSpark, gauging participant knowledge on the issue, while simultaneously introducing them to sponsor Teaching Strategies. Let’s take a look:
How Much Do You Know About Building Early Literacy Skills?
The Impact
- Challenged reader knowledge on an important and highly debated topic.
- Gained insights on participants’ understanding of an important issue.
- Captured and qualified leads for a sponsor.
275+
Quizzes Published
63%
Engagement Rate
The percentage of those who see a quiz and then click to start.
22%
Lead Generation Rate
The percentage of those who viewed the quiz that became leads by providing 11 fields of demographic information.
Client Spotlight
Education Week is an independent news organization that has covered K–12 education since 1981. It is known for providing both news and analysis, along with explanatory and investigative journalism across a range of digital, print, and broadcast platforms as well as through live and virtual events.
