Equitana leveraged CredSpark’s audience engagement expertise to introduce their trade show to the USA market, engage horse enthusiasts, and collect lead and important first-party audience data along the way. Let’s take a look:
The median time spent with the interaction
The percentage of completions who opted in for more information
The number of participants who opted in for more information.
Equitana invites equestrian professionals and enthusiasts of all riding levels, ages, disciplines, and breeds to celebrate the horse through education, entertainment, instruction, and shopping.