CredSpark Client Example

How can you use interactive content to drive event registrations and gather first-party audience data?

Let’s explore how ASME did it.

ASME + CredSpark

The American Society of Mechanical Engineers (ASME) created a “What’s Hot in Engineering?” quiz interaction to pique interest in a targeted segment of their audience and drive new registrations for an upcoming event. In the process, they gained actionable insights into the interests and concerns of early-career engineering professionals. Let’s take a look:

What's Hot In Engineering?

The Impact

  • Engaged a younger, digital-native audience with an interactive content experience
  • Highlighted the value in attending their upcoming event
  • Gained valuable audience intelligence on a crucial market segment for the future of the association


Completion Rate

The percentage of participants that completed the interaction


Lead Capture Rate

The percentage of participants who opted in for additional information

Client Spotlight

ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihoods.

How can you leverage interactive content in your organization? Start with a demo.