CredSpark Client Example
How can you use interactive content to drive event registrations and gather first-party audience data?
Let’s explore how ASME did it.
ASME + CredSpark
The American Society of Mechanical Engineers (ASME) created a “What’s Hot in Engineering?” quiz interaction to pique interest in a targeted segment of their audience and drive new registrations for an upcoming event. In the process, they gained actionable insights into the interests and concerns of early-career engineering professionals. Let’s take a look:
What's Hot In Engineering?
The Impact
- Engaged a younger, digital-native audience with an interactive content experience.
- Highlighted the value in attending their upcoming event.
- Gained valuable audience intelligence on a crucial market segment for the future of the association.
72%
Completion Rate
The percentage of participants that completed the interaction
71%
Lead Capture Rate
The percentage of participants who opted in for additional information
Client Spotlight
ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihoods.
