CredSpark Client Example
How can you use interactive content to drive event registrations and gather first-party audience data?
Let’s explore how ASME did it.
CredSpark Client Example
How can you use interactive content to drive event registrations and gather first-party audience data?
Let’s explore how ASME did it.
ASME + CredSpark
The American Society of Mechanical Engineers (ASME) created a “What’s Hot in Engineering?” quiz interaction to pique interest in a targeted segment of their audience and drive new registrations for an upcoming event. In the process, they gained actionable insights into the interests and concerns of early-career engineering professionals. Let’s take a look:
The Impact
- Engaged a younger, digital-native audience with an interactive content experience
- Highlighted the value in attending their upcoming event
- Gained valuable audience intelligence on a crucial market segment for the future of the association
COMPLETION RATE
The percentage of participants that completed the interaction
LEAD CAPTURE RATE
The percentage of participants who opted in for additional information
CLIENT SPOTLIGHT
ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihoods.
HOW CAN YOU USE THESE IDEAS IN YOUR ORGANIZATION?
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