ev Kaye, Founder + CEO of CredSpark recently spoke about personalization at DrupalCon Global 2020. The session, called Personal is Powerful: Engagement in the Age of the Individual is aimed at marketers, content creators, and product developers. It will shift your thinking about how to powerfully engage your audience using personalization strategies. You’ll learn how asking direct questions can yield new data and insights which give you an edge. You’ll get a playbook for delivering highly-relevant content based on people’s stated needs and interests. You’ll see case studies on how to run 1:1 conversations at scale. You’ll come away with specific ideas on how to make each individual feel heard, understood, and therefore hyper-engaged with your organization.
We’ve come to expect personalized and custom experiences in our daily lives, from burritos to workouts to playlists. So why is your digital presence still talking to Segments and Personas, instead of to unique Individuals? Check out the presentation below: