Savvy marketers are now leveraging new engagement features to turn their narrative content into interactive discovery experiences and collecting actionable data and highly qualified leads in the process.
Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...