The return on their investment greatly exceeded WATT’s expectations. Due to its prominent placement on the main page of the conference site, the first question of the quiz was seen by more than 37,000 people. Of those, 3,309 people—about 9%— answered that first question. Of those, 61 answered all 12 questions, and 43% of them provided their name, email, and organization in order to receive their personalized letter.

Of the 864 people who completed the quiz and provided their contact information, 161 registered for the event—an 18.6% conversion rate.

89 had never attended a Petfood Forum before.

• 57 of them had not attended the event previously but someone from their company had.
•  The experiment generated 777 leads for the advertiser, as well as all the additional data points to better inform their follow up sales process.
• 32 people represented first-time attendees personally and for their organization.

Further, the Credspark app was the 5th top traffic source to the Petfood Forum event website from January – April 2019 (the active promotional months). WATT’s goal was 30 additional conference attendees with 20 of those being new to the show. They ended up with 161 additional attendees, of whom 89 were new, and are very excited to set even higher goals for next year.