Client
WATT Global Media is the leading publisher delivering information to executives and decision-makers in poultry, pig, animal feed, and pet food industries worldwide.
Objective
To boost attendee engagement and registration for Petfood Forum, one of the largest conferences focusing on global pet food industry.
Technology
This solution uses Natural Language Generation, a branch of Artificial Intelligence, to turn user-supplied data (interests, organizational needs) into a personalized recommendation that reads as if written by a human.
Example
Content Type
Custom Solution
Why This Works
This engages attendees around their understanding of industry trends, then proceeds to find out about their role, organization and interests. It then combines both types of data to deliver a uniquely personal set of recommendations and reasons to attend the show.
People completing the quiz receive recommendations on which Sessions, Exhibitors, and Products at Petfood Forum are tailored just for them, based upon their answers to the quiz. They can print this personalized letter and submit it for approval to attend the conference.
